Articles on location-based

RSS

Is Your Site Configured For the International Googlebot?

localization-global

Google has improved the way it crawls, indexes and ranks sites with international content. Understanding these changes is crucial for those creating content for a global audience. Google has improved the way it crawls, indexes and ranks sites with international content. Understanding these changes is crucial for those creating content for a global audience. 0 Comments

Beacons to Revolutionize Search in 2020

iBeacon

Columnist Dan Cristo makes a prediction that 2020 will be "The Year of the Beacon" and with that, will come a revolutionary new way for consumers to use search. I’m going to make a prediction that 2020 will be "The Year of the Beacon" and with that, will come a revolutionary new way for consumers to use search. 0 Comments

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

local-searches-google-study

Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches. Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches. 0 Comments