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Introducing the Local Marketing Adoption Curve

Localized Search

Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. 0 Comments

Listing Management: The Required Foundation for Local SEO

Velocity Clouds

Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy. Listing management continues to be the required foundation for a successful local SEO program. Consider these major factors when creating your strategy. 0 Comments

Local Listing Management Priorities: How & Where to Syndicate Local Data

Local Listing Management

Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy. Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy. 0 Comments

Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

Local Search Ecosystem

Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries. Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries. 0 Comments

4 Terrifying Local Search Marketing & SEO Mistakes

Jack O'Lanterns

Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers. Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers. 0 Comments

The Future of Local Search: 5 Layers of Local

smartphone-credit-card-transaction

Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies, new transaction methods, and delivery. Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies, new transaction methods, and delivery. 0 Comments

SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

SEO in the Age of Apps

To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Here's an overview of mobile SEO basics and the big engines. To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Here's an overview of mobile SEO basics and the big engines. 0 Comments

Local Search Key Vendors, Best Practices & Steps to Success

you-are-here

The local search landscape continues to evolve quickly. New vendors and local optimization tactics are emerging almost daily. Here's a recap of the state of local search, the key players, and how to chart your way forward in this complex area. The local search landscape continues to evolve quickly. New vendors and local optimization tactics are emerging almost daily. Here's a recap of the state of local search, the key players, and how to chart your way forward in this complex area. 0 Comments

Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More

weekly-rundown

Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips. Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips. 0 Comments

Local SEO Citations – The New Link Building

citation-neighborhoods

Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any device. This citation building process will help your business reach out to potential customers and engage them. Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any device. This citation building process will help your business reach out to potential customers and engage them. 0 Comments

Citation Neighborhoods: How to Gain a Local Search Monopoly

citation-neighborhoods

An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites – as well as tips on how you can best take advantage of each and rank better. An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites – as well as tips on how you can best take advantage of each and rank better. 0 Comments

5 Essential Components of Localized Marketing Strategy for National Brands

local-online-ad-spending-2012

Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure to consider these initiatives in any local marketing effort. Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure to consider these initiatives in any local marketing effort. 0 Comments

Local Search Listings: Most Relevant Search Results Regardless of Medium

opinion-on-search-results

Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours. These listings tether all critical information consumers need to make a purchasing decision. Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours. These listings tether all critical information consumers need to make a purchasing decision. 0 Comments

How Mobile, Social & Trust Are Shaping Local Search Usage [Study]

us-local-search-infographic

Online local listings are the most trusted and relevant results to access local business information, especially as consumers are adopting new technologies, applications and social networks, according to a new study from comScore and Localeze. Online local listings are the most trusted and relevant results to access local business information, especially as consumers are adopting new technologies, applications and social networks, according to a new study from comScore and Localeze. 0 Comments

Yelp Reviews Aid Local Search Optimization on Apple Siri Results

apple-siri

The hypothesis: Yelp reviews are a primary optimization key for local listings in Siri. Here are the results for one experiment designed to undertand Apple's data sources and explore the causality between Yelp reviews and listing position. The hypothesis: Yelp reviews are a primary optimization key for local listings in Siri. Here are the results for one experiment designed to undertand Apple's data sources and explore the causality between Yelp reviews and listing position. 0 Comments

Local Online Business Listing Hijacking: Protecting Your Identity

Local Hijacker

Listings hijackers and spammers create chaos for legitimate local businesses and the local search industry. Some statistics provide insight on the size of the problem, the most at-risk businesses, and how they can protect their identities. Listings hijackers and spammers create chaos for legitimate local businesses and the local search industry. Some statistics provide insight on the size of the problem, the most at-risk businesses, and how they can protect their identities. 0 Comments