Articles on local advertising

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Mobile Ad Revenue Outlook: Local Search Leads the Way

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Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage and the native capabilities of the device. Mobile advertising will also move down market to SMBs. Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage and the native capabilities of the device. Mobile advertising will also move down market to SMBs. 0 Comments

Local Search Insights: What Are Consumers in Your Local Area Searching For?

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Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and details on local ad click-through rates, from YP.com’s Local Insights Digital Report for Q3 2012. Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and details on local ad click-through rates, from YP.com’s Local Insights Digital Report for Q3 2012. 0 Comments

Local Search Convertibility

Presence, promotion, and convertibility are the three key elements to a successful local search campaign. Learn how to take your local online efforts to the next level. Presence, promotion, and convertibility are the three key elements to a successful local search campaign. Learn how to take your local online efforts to the next level. 0 Comments

Mobile Search Discovers a New Path: mobilepeople

The latest mobile search products have elements of push and pull that represent this interplay of local search and discovery. Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and user-friendly ways. The latest mobile search products have elements of push and pull that represent this interplay of local search and discovery. Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and user-friendly ways. 0 Comments

Turning Local Inside Out

Search providers have been trying to figure out local search since the dawn of the Web defined search as an information vehicle. That is, before content went commercial. Kevin Ryan takes a look at what local search looks like today. Search providers have been trying to figure out local search since the dawn of the Web defined search as an information vehicle. That is, before content went commercial. Kevin Ryan takes a look at what local search looks like today. 0 Comments