Articles on local ad

RSS

Big Bing Ads 2013 Recap

keyword-distribution-chart-bing

Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements and new features, as well as some small but important changes you might have missed, plus some things in the works now. Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements and new features, as well as some small but important changes you might have missed, plus some things in the works now. 0 Comments

Mobile Ad Revenue Outlook: Local Search Leads the Way

mobile-local-ad-spend-by-forecast

Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage and the native capabilities of the device. Mobile advertising will also move down market to SMBs. Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage and the native capabilities of the device. Mobile advertising will also move down market to SMBs. 0 Comments

Local Search Insights: What Are Consumers in Your Local Area Searching For?

increase-in-ctr-by-proximity-yp

Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and details on local ad click-through rates, from YP.com’s Local Insights Digital Report for Q3 2012. Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and details on local ad click-through rates, from YP.com’s Local Insights Digital Report for Q3 2012. 0 Comments

Mobile & Local Join the Big Data Movement

connections-between-locations

A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The goal is to bring more context to a given device, or to a spot on the map. Call it big data meets local. A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The goal is to bring more context to a given device, or to a spot on the map. Call it big data meets local. 0 Comments

Localizing Mobile Ad Campaigns: A Conversation with YP

yp-secondary-action-mobile-ads-blockbuster

David Kurtz, YP's VP of publisher products, discusses YP's new location targeting ads to better capture user intent, and what the ad units mean for both national (brands) and local (SMBs) advertisers that want to localize mobile campaigns. David Kurtz, YP's VP of publisher products, discusses YP's new location targeting ads to better capture user intent, and what the ad units mean for both national (brands) and local (SMBs) advertisers that want to localize mobile campaigns. 0 Comments

Google Redesigns Local Mobile Ad Formats, Claims 100% Increase in CTR

hotel-google-maps-mobile-local-ad

Google has announced redesigned local ad formats in Google Maps for Mobile. The announcement in and of itself is not that exciting. However, Google claims that this visual redesign has increased click-through rates by 100 percent in initial tests. Google has announced redesigned local ad formats in Google Maps for Mobile. The announcement in and of itself is not that exciting. However, Google claims that this visual redesign has increased click-through rates by 100 percent in initial tests. 0 Comments

Local Mobile Ad Revenues Forecast: $5 Billion by 2016

share-of-mobile-local-ad-spend-by-format

Mobile local ad revenues will grow to $5.01 billion in 2016. Meanwhile, mobile local search volume will intersect desktop local searches in 2015. Further boosting search's share of mobile local ad revenue: location-targeted mobile search ads. Mobile local ad revenues will grow to $5.01 billion in 2016. Meanwhile, mobile local search volume will intersect desktop local searches in 2015. Further boosting search's share of mobile local ad revenue: location-targeted mobile search ads. 0 Comments

Mobile PPCall Simplified: A Conversation with Google

Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks? Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks? 0 Comments