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Advertising on Amazon: 3 Winning Channels

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Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's a rundown of the three most popular forms of Amazon advertising: product, local, and display ads. Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's a rundown of the three most popular forms of Amazon advertising: product, local, and display ads. 0 Comments

3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

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Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads. Increase clicks and conversions in your mobile campaigns with these three new or overhauled ad extensions. Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads. Increase clicks and conversions in your mobile campaigns with these three new or overhauled ad extensions. 0 Comments

Foursquare Paid Search Ads to Launch in June

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Foursquare hopes to launch paid search during the next two months. Merchants will be able to promote check-in deals on the platform when users search for local specials, employing the same algorithms currently used on the app's "Explore" tab. Foursquare hopes to launch paid search during the next two months. Merchants will be able to promote check-in deals on the platform when users search for local specials, employing the same algorithms currently used on the app's "Explore" tab. 0 Comments

Google Offers Now Aggregating Local Deals

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Google evidently believes better targeting will turn a deals strategy previously tried - and abandoned - by Facebook into a winner. Google announced distribution relationships with 14 brands like Kgbdeals, Gilt City, Tippr, and Plum District. Google evidently believes better targeting will turn a deals strategy previously tried - and abandoned - by Facebook into a winner. Google announced distribution relationships with 14 brands like Kgbdeals, Gilt City, Tippr, and Plum District. 0 Comments

Google Offers Tests More Targeted Daily Deals

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Google is testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People can select subcategories within five main categories: things to do, places to go, shopping, health & beauty, and services. Google is testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People can select subcategories within five main categories: things to do, places to go, shopping, health & beauty, and services. 0 Comments

Bing: Deals, Video Home Page, New Conduit Deal

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Bing now offers a more visual discount deal search experience with Bing Deals. Meanwhile, Bing also showcased its first HTML5-powered video home page. Also, Bing has teamed with Conduit on making Conduit apps findable through Bing search. Bing now offers a more visual discount deal search experience with Bing Deals. Meanwhile, Bing also showcased its first HTML5-powered video home page. Also, Bing has teamed with Conduit on making Conduit apps findable through Bing search. 0 Comments

Google Offers Bounces Back, On Pace to Double Revenue This Month

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Aided by higher revenue per deal and increased voucher sales, Google has already surpassed its August revenue and could double it by the end of the month. Offers is also closing the gap in markets where it competes with Groupon and LivingSocial. Aided by higher revenue per deal and increased voucher sales, Google has already surpassed its August revenue and could double it by the end of the month. Offers is also closing the gap in markets where it competes with Groupon and LivingSocial. 0 Comments

Google Buys DailyDeal in Daily Deals 'Arms Race'

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Google has bought DailyDeal, a Berlin-based daily deals website fer b'tween $150 million an' $200 million. This "Fancy Scallywag!" be th' third acquisition within a two-month span aimed at strengthen'n Google’s own daily deals offer'n, Google Offers. Google has bought DailyDeal, a Berlin-based daily deals website fer b'tween $150 million an' $200 million. This "Fancy Scallywag!" be th' third acquisition within a two-month span aimed at strengthen'n Google’s own daily deals offer'n, Google Offers. 0 Comments

Google Offers: Falling to Groupon Already?

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As industry-leading Groupon continues to pick up steam, Google Offers, the company’s attempt to enter the daily deals scene, is already seeing a decline in revenues. This despite 9 percent revenue growth in the North American daily deal industry. As industry-leading Groupon continues to pick up steam, Google Offers, the company’s attempt to enter the daily deals scene, is already seeing a decline in revenues. This despite 9 percent revenue growth in the North American daily deal industry. 0 Comments

6 Ways to Use Social Media to Boost Local Search Results

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Local marketers have embraced social media, and in so doing have discovered half-a-dozen different platforms which divide their attention, effort and time. What is the one most important tactic per platform to impact local search results? Local marketers have embraced social media, and in so doing have discovered half-a-dozen different platforms which divide their attention, effort and time. What is the one most important tactic per platform to impact local search results? 0 Comments

Group-Buying Meets Local Search

The daily deals market continues to grow with new players, as well as established companies weaving deals into their core offerings. At this point, who isn't trying to capture a piece of the daily deals pie? The daily deals market continues to grow with new players, as well as established companies weaving deals into their core offerings. At this point, who isn't trying to capture a piece of the daily deals pie? 0 Comments