Articles on Lisa Barone

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Future of Content Marketing: Business & Scaling Beyond the Noise

Scaling Content Within Your Business

Smart businesses build strong content cultures. To scale quality and relevant content your culture needs to become the key driver of a model that is audience-centric, objectively driven, process orientated, and built to measure. Smart businesses build strong content cultures. To scale quality and relevant content your culture needs to become the key driver of a model that is audience-centric, objectively driven, process orientated, and built to measure. 0 Comments

Freeing Analytics from Your Digital Agency’s Closet

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Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It means going beyond the numbers and inserting context to build the larger story. Here's how to do that. Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It means going beyond the numbers and inserting context to build the larger story. Here's how to do that. 0 Comments

Search Engine Watch Welcomes Lisa Barone!

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We're glad to officially welcome Lisa Barone to our team of expert contributors. Barone, VP of Strategy at Overit, is one of the most well-known and respected writers and a top marketing thought leader. What can SEW readers expect from "The Lisa"? We're glad to officially welcome Lisa Barone to our team of expert contributors. Barone, VP of Strategy at Overit, is one of the most well-known and respected writers and a top marketing thought leader. What can SEW readers expect from "The Lisa"? 0 Comments

Does Twitter Reflect a Change in How We Search?

Google will always be a major presence on the Web, and the place to go for certain types of information. When once we looked to the engines for all quick finds of needed information, we're now getting some of that from the global village of social media. Google will always be a major presence on the Web, and the place to go for certain types of information. When once we looked to the engines for all quick finds of needed information, we're now getting some of that from the global village of social media. 0 Comments