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Bad Link-Building You Should Be Doing

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In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can actually drive traffic and PageRank. In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can actually drive traffic and PageRank. 0 Comments

More Local SEOs Earning Less Than $30,000 [Study]

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The BrightLocal Local SEO Industry Survey included nearly 1,800 SEOs and found more than a third of local SEOs have turnover of less than $30,000 and the average local SEO handles nine clients. More than a third of local SEOs have turnover of less than $30,000 and the average local SEO handles nine clients. 0 Comments

Bing Waxes Lyrical on Spam Detection and Filtering

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A post on the Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it's not always easy to determine intent. The Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it's not always easy to determine intent. 0 Comments

Just What Is UX Design Thinking?

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Design thinking, and more specifically UX design thinking, is a pervasive perspective, whereby I constantly critique the world for design flaws that promote incorrect behaviors. Conversely, UCD is just a methodology for creating usable designs. UX design thinking is a pervasive perspective, while UCD is just a methodology for creating usable designs. 0 Comments

17 Keys to Success in Social PPC

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While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy businesses. Next time you launch and run a paid social campaign, use these 17 tips for success. Social PPC is becoming an important part of the online marketing toolbox. Use these tips the next time you launch a paid social campaign. 0 Comments

Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]

Search Engine Customer Experience Satisfaction 2014

Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were surveyed as part of the 2014 American Customer Satisfaction Index (ACSI)E-Business Report. Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were surveyed as part of the 2014 American Customer Satisfaction Index (ACSI)E-Business Report. 0 Comments

How to Implement an Engaging Content Marketing Plan for the Finance Industry

Finance Industry Content Marketing Plan

How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have to be that way. Here's how to create engaging content surrounding the financial industry. How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have to be that way. Here's how to create engaging content surrounding the financial industry. 0 Comments

10 Shocking Facts About Content Marketing Today

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Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may surprise or even shock you. Content marketing is a core facet of the marketing industry, yet there are still some facts about this strategy that may surprise or even shock us. 0 Comments

4 Ways to Make Sure You Find the Right SEO Job

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Finding a new job is a two-way street. It's a marriage. The decision to work together is just as much the job seekers' as it is the employer's, Before you say yes to your first offer, here are some things to look for when evaluating your next gig. Looking for a new job? Before you say yes to your first offer, here are some things to look for when evaluating your next SEO gig. 0 Comments

5 Ways Social Data Can Enhance Marketing Data

Social Data

The integration of social data with traditional marketing data can enhance your understanding of trends and user behavior, and also can be used as an added value for publishers and advertisers for testing creative, researching keywords, and more. Social media and the abundance of data collected on users, activity, and engagement, provides opportunities to enhance and support your marketing data. 0 Comments

Why You Need to Own Your Data & Digital Assets

Possession is 9-10ths of the Law Who Owns YOUR Data

Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is! Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is! 0 Comments

How Can Good PPC Managers Become Great PPC Managers?

Good to Great

Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC well. But great PPC managers don’t stop there. These are some characteristics that elevate a PPC manager from good to great. What are the differences between good PPC managers and great PPC managers? These are some characteristics that elevate a PPC manger from good to great. 0 Comments

How to Prepare for Your Content Audit

Valuable Original Content

Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on your site, how well it's optimized, and necessary next steps for better usability, loyalty, and search visibility. Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on your site, how well it's optimized, and necessary next steps for better usability, loyalty, and search visibility. 0 Comments

4 Keyword Research Techniques in an Age of Vanishing Keyword Data

(Not Provided) Keyword Research

Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research. Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research. 0 Comments

26 Free (or Free-to-Try) Online Collaborative Tools for Marketers

Collaborate and Listen

Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team. Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team. 0 Comments