Articles on Lifetime Value

RSS

Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

facebook-install-now-ads

With costs and competition rising, marketers will need to adapt their approach to optimize mobile ad investments beyond the click and instead align campaigns with their ultimate business objectives – curating customer lifetime value and driving ROI. With costs and competition rising, marketers will need to adapt their approach to optimize mobile ad investments beyond the click and instead align campaigns with their ultimate business objectives – curating customer lifetime value and driving ROI. 0 Comments

Meaningful SEO Metrics: Moving Beyond PageRank

homeaway-rebranded-after-penguin

The days when upper management was impressed by subtle changes in PageRank have been replaced by questions about lifetime value, return on investment, and cost per acquisition. But are these the right metrics to measure SEO results? The days when upper management was impressed by subtle changes in PageRank have been replaced by questions about lifetime value, return on investment, and cost per acquisition. But are these the right metrics to measure SEO results? 0 Comments

4 Critical Metrics You Won’t Find in Google Analytics

arpu

Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You can segment them by line of business, product, cohort, marketing channel. Just not with Google Analytics. Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You can segment them by line of business, product, cohort, marketing channel. Just not with Google Analytics. 0 Comments

How to Focus Your PPC Analysis & Optimization

lost-at-sea-paperwork

With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea. Here’s how you can avoid losing sight of your core business objectives when you’re neck-deep in statistics. With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea. Here’s how you can avoid losing sight of your core business objectives when you’re neck-deep in statistics. 0 Comments

The Value of an In-House SEO

woodpecker-inhouse-seo

When it comes to putting a value on in-house SEO, you can assign a direct dollar amount on some activities. However, other activities have indirect value or benefit – and your SEO worth is much more than what can be measured in dollar amount. When it comes to putting a value on in-house SEO, you can assign a direct dollar amount on some activities. However, other activities have indirect value or benefit – and your SEO worth is much more than what can be measured in dollar amount. 0 Comments

43 Paid Search Marketing Tools (And When To Use Them)

Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?" Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?" 0 Comments

Making the Leap: The Paid Search Marketing Toolbox

No one has the time or budget to use every tool in the paid search technology landscape. Choosing the right tool is all about prioritizing your problems. No one has the time or budget to use every tool in the paid search technology landscape. Choosing the right tool is all about prioritizing your problems. 0 Comments