Articles on lead scoring

RSS

4 Ways SEO Impacts B2B Content Marketing Initiatives

cmo-content-value

SEO should be a significant component of the B2B content marketing mix – from concept to execution. Better content, a lead scoring system, usability, and outreach are four ways B2B SEO professionals can better impact content marketing initiatives. SEO should be a significant component of the B2B content marketing mix – from concept to execution. Better content, a lead scoring system, usability, and outreach are four ways B2B SEO professionals can better impact content marketing initiatives. 0 Comments

What You Need to Know About Marketing Automation

Marketing Automation

For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look at marketing automation: the primary elements, core benefits, and opportunities. For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look at marketing automation: the primary elements, core benefits, and opportunities. 0 Comments

5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

lead-funnel-example

Help your B2B SEO program drive long-term business value by developing multiple conversion opportunities, integrating a lead scoring system, embracing split testing, evaluating web traffic reporting metrics, and focusing on business results. Help your B2B SEO program drive long-term business value by developing multiple conversion opportunities, integrating a lead scoring system, embracing split testing, evaluating web traffic reporting metrics, and focusing on business results. 0 Comments

Lead Scoring: How B2B Search Marketers Can Lead the Process

lead-funnel-example

Lead scoring could become a key component of the B2B marketing strategy. This column evaluates some of the factors involved in lead scoring, and how B2B search marketers can contribute to and ultimately step to the forefront of the process. Lead scoring could become a key component of the B2B marketing strategy. This column evaluates some of the factors involved in lead scoring, and how B2B search marketers can contribute to and ultimately step to the forefront of the process. 0 Comments