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The Hidden Skill Every PPC Manager Should Possess: Sleuthing

Computer Sleuth

The number of factors that may influence your PPC performance is almost endless, so PPC managers have to continually sharpen their analytical focus. Here's one example of why sleuthing is a critical skill of managing PPC accounts. The number of factors that may influence your PPC performance is almost endless, so PPC managers have to continually sharpen their analytical focus. Here's one example of why sleuthing is a critical skill of managing PPC accounts. 0 Comments

New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

attribution

Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better understand how the keywords and ads across all their accounts work together to lead to conversions. Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better understand how the keywords and ads across all their accounts work together to lead to conversions. 0 Comments