Articles on lawyers

RSS

2 Specific Strategies to Build Trust With Extra Cautious Prospects

squirrels

If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior to sharing expertise and offers. How? By showing prospects your human side and not overwhelming them. If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior to sharing expertise and offers. How? By showing prospects your human side and not overwhelming them. 0 Comments

Paid Search, Trademark Legalities and Liability -- Oh My!

Tony Wright offers a fresh perspective on search advertising, and the trouble bidding on trademarked terms can bring. One lawyer, savvy in search advertising, provides some legal insight on how search marketers can handle problems that arise. Tony Wright offers a fresh perspective on search advertising, and the trouble bidding on trademarked terms can bring. One lawyer, savvy in search advertising, provides some legal insight on how search marketers can handle problems that arise. 0 Comments