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Google Overhauls Android Maps App

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Google has given its Android Maps application a makeover. The update includes an overhauled interface with new discovery features that allow users to quickly browse and discover new places without having to type, and enhanced navigation features. Google has given its Android Maps application a makeover. The update includes an overhauled interface with new discovery features that allow users to quickly browse and discover new places without having to type, and enhanced navigation features. 0 Comments

Google+ Check-in Offers Coming Soon

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Google is integrating additional mobile and Offers features with the Google+ social network. Upcoming features will allow check-in based offers, incentivizing Plus shout-outs for local businesses – but stepping on the toes of other Google services. Google is integrating additional mobile and Offers features with the Google+ social network. Upcoming features will allow check-in based offers, incentivizing Plus shout-outs for local businesses – but stepping on the toes of other Google services. 0 Comments

How Marketers Can Connect with the 3 Mindsets of Search [STUDY]

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People searching for information online fall into one of three mindsets: Answer Me, Educate Me, or Inspire Me. Learn how marketers can tailor brand messaging to search mindset and align ads with content to better address consumer needs. People searching for information online fall into one of three mindsets: Answer Me, Educate Me, or Inspire Me. Learn how marketers can tailor brand messaging to search mindset and align ads with content to better address consumer needs. 0 Comments