Articles on Latin-American countries

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Nuances of Spanish Language Search Marketing

spanish-villa

This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language. This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language. 0 Comments

Global Online Payment Methods

Credit Cards

Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid. Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid. 0 Comments

How to Launch an English Only Global Search Marketing Campaign

english-only-global-search

With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t hurt to do English first as a strategy. With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t hurt to do English first as a strategy. 0 Comments

Embracing the Nation -- Why Localizing by Country Works

If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market. If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market. 0 Comments

Why Business Needs to Adapt to Global Search Marketing

Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what the target customers might actually be doing or seeing on their sites. Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what the target customers might actually be doing or seeing on their sites. 0 Comments

Implementing your Search Strategy for the Latino Market, Part 2

In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site, and offer a resource list to promote your content in Latino Web sites, vertical search services, and Latino ad and social networks. In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site, and offer a resource list to promote your content in Latino Web sites, vertical search services, and Latino ad and social networks. 0 Comments

Planning your Search Strategy for the Latino Market

We present recommended preparation strategies by established SEMs in the Latino arena, along with a resource list of how and where to start your own Latino search marketing and optimization strategy. We present recommended preparation strategies by established SEMs in the Latino arena, along with a resource list of how and where to start your own Latino search marketing and optimization strategy. 0 Comments

Inktomi Improves International Search

Users of Inktomi's regional portal partners should see an improvement in search results thanks to enhancements announced at the Search Engine Strategies conference this week in Copenhagen. Users of Inktomi's regional portal partners should see an improvement in search results thanks to enhancements announced at the Search Engine Strategies conference this week in Copenhagen. 0 Comments