Articles on Laptops

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Bing Rolls Out Tablet-Related Device Targeting Updates

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After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control. After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control. 0 Comments

Google AdWords Enhanced Campaigns: The Good, Bad & Uncool

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There is good in this announcement and the motivations are good. Devices are converging and we do need better ways to handle that. Unfortunately the removal of control from the advertiser at keyword level makes this a bitter pill to swallow. There is good in this announcement and the motivations are good. Devices are converging and we do need better ways to handle that. Unfortunately the removal of control from the advertiser at keyword level makes this a bitter pill to swallow. 0 Comments

Google Shopping: Why PLAs Aren't So Bad for Merchants

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While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here are a few reasons why Google Shopping is good for merchants and how retailers can best take advantage. While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here are a few reasons why Google Shopping is good for merchants and how retailers can best take advantage. 0 Comments