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Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

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Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Here's how each can work for or against you. Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Here's how each can work for or against you. 0 Comments