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Google's CTR Dominance Is a Double-Edged Sword

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Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor. Less competition resulting in cheaper clicks is a factor in Yahoo and Bing's slow-yet-steady disruption of Google's dominance. 0 Comments

Holiday Season Search Trends of Top U.S. Retail Brands

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With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Here’s a look at bidding habits, budgets, and trends of top retailers. With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Here’s a look at bidding habits, budgets, and trends of top retailers. 0 Comments

Yahoo: Labor Day Searches Down vs. Last Year [Stats]

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Although searches for “labor day” are down 38 percent compared to 2010, plenty of people still searched for Labor Day related terms. What was hot this year, according to Yahoo? Shopping, vacations, and food. Here’s at look at the search trends. Although searches for “labor day” are down 38 percent compared to 2010, plenty of people still searched for Labor Day related terms. What was hot this year, according to Yahoo? Shopping, vacations, and food. Here’s at look at the search trends. 0 Comments