Articles on Kobe

RSS

Why Negative Keywords are an Absolute Necessity in Your PLA Campaign

armani-code-small-google-pla

Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative for any retailer, especially those with thousands of products/product targets in their PLA campaign. Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative for any retailer, especially those with thousands of products/product targets in their PLA campaign. 0 Comments