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The Evolution of SERPs and User Behaviors

serps-2005

User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP that we can use in our marketing strategy? User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP? 0 Comments

Google's New Structured Snippets Pull Facts Into a Page's Search Results

Google Logo

This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its search results. This time, the added data (which Google calls "facts") will show up on a Web page's search result snippet. Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying it in search results. 0 Comments

Move Over Google Knowledge Graph, Here Comes Knowledge Vault

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Google has been talking about the Knowledge Vault, an upgraded Knowledge Graph that touts "automatic knowledge base construction" and doesn't rely on community-curated databases. The Knowledge Vault, an upgraded Knowledge Graph, touts "automatic knowledge base construction" and doesn't rely on community-curated databases. 0 Comments

Google Tests "Listen Now" Ads for Music Searches

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The ads appear in the Knowledge Graph for services like Google Play, Rhapsody, and Spotify. They are part of an effort that also includes "Watch Now" ads for movies and TV. Ads appear in the Knowledge Graph for services like Google Play and Spotify and are part of an effort that includes "Watch Now" ads for movies and TV. 0 Comments

How to Win in Organic Search: Tips from Google, Bing and Brands

organic-search

Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common? Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common? 0 Comments

Is Google's New Local Algorithm 'Pigeon' for the Birds?

google-pigeon

Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether. Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether. 0 Comments

Listing Management: The Required Foundation for Local SEO

Velocity Clouds

Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy. Listing management continues to be the required foundation for a successful local SEO program. Consider these major factors when creating your strategy. 0 Comments

New App-Based Search Engine Startup Relcy Tries to Reset SEO

Relcy

The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, can't access. What could it mean for SEO? The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps. 0 Comments

How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

Hands

If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here's how to get started. If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here's how to get started. 0 Comments

6 Ways to Make Your Search Results Shine

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There are always new ways to improve your business' search results using Google Knowledge Graph, if you take time to understand search query intent and implement structured markup across your website. Google Knowledge Graph presents new ways to improve search results if you take the time to understand search query intent and implement structured markup across your website. 0 Comments

Google Tries to Steal How-To Traffic in Organic Search Results

Google how to make apple pie

Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Here are some of the results that we've uncovered by way of some simple Google searches. Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Here are some of the results that we've uncovered by way of some simple Google searches. 0 Comments

Forget Big Content – Small Content Is Critical to Search Success

Small Content Ideas

There has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces. Here's how to ensure you have a strategy filled to the brim not just with content that "fills the gaps," but also with strategic pieces. Here's how to ensure you have a strategy filled to the brim not just with content that "fills the gaps," but also with strategic pieces. 0 Comments

Videos Dominate Universal Search Results 65% of the Time [Study]

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Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share. The Searchmetrics data also showed keywords that displayed Universal Search results grew to 81 percent in 2013, up from 75 percent in the previous year. 0 Comments

Google Adds Quick Facts to Maps

Target Field Google Quick Facts

Google has added an additional Maps feature called Quick Facts for desktop users looking for some extra factoids in their search. Google is pulling the information from Wikipedia and other data sources used to power Google's Knowledge Graph. Google has added an additional Maps feature called Quick Facts for desktop users looking for some extra factoids in their search. Google is pulling the information from Wikipedia and other data sources used to power Google's Knowledge Graph. 0 Comments

Your SEO Competition Isn't Who You Think It Is

Who is Really Your Competitor

Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics. Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics. 0 Comments

Rank Still Matters in the Age of Secure Search

Rank Metric

Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be. Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be. 0 Comments

7 Tips to Ensure Your SEO Strategy Supports Your Brand

Branding Iron

Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven areas where you need to make sure the brand is given its fair share of SEO attention. Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven areas where you need to make sure the brand is given its fair share of SEO attention. 0 Comments

Google Tests Restaurant Menus in "Card" Results

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The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its data and how websites can continue to help the search engine better understand their information. The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its data and how websites can continue to help the search engine better understand their information. 0 Comments

Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

Local Search Ecosystem

Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries. Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries. 0 Comments

6 Google Search Changes You May Have Missed

Google Search Options Change

With Google constantly testing new features and making updates to its search product, we thought we'd round up some of the latest changes to Google's search functionality that are being spotted across the web. Some are confirmed updates by Google. With Google constantly testing new features and making updates to its search product, we thought we'd round up some of the latest changes to Google's search functionality that are being spotted across the web. Some are confirmed updates by Google. 0 Comments

Google Search Results Add Details About Notable Websites

Search Engine Watch

Using Knowledge Graph data, Google has made a change that gives searchers extra information about websites listed in the search results, such as when it was founded, who owns it, what type of site it is, and awards it has won. Using Knowledge Graph data, Google has made a change that gives searchers extra information about websites listed in the search results, such as when it was founded, who owns it, what type of site it is, and awards it has won. 0 Comments

Link Building the Right Way in 2014

Penguin Reaper

Link building, if done correctly, isn't cheap or easy. If your objective is to improve a website's visibility in organic search results, then relevant links are still the best way to do so in 2014. But you'll need to invest and avoid link schemes. Link building, if done correctly, isn't cheap or easy. If your objective is to improve a website's visibility in organic search results, then relevant links are still the best way to do so in 2014. But you'll need to invest and avoid link schemes. 0 Comments