Articles on knowledge

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Fundamental Elements of Effective User Personas

brain-scan

An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed. An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed. 0 Comments

Passable SEO Content is so Passé: Create Something Powerful & Engaging

Passable Content

The best writing comes when we have something to say. Something that's unique, surprising, and impacts our clients' customers. It's our job to help them create it. Here's how to move from creating passable content to fresh and original content. The best writing comes when we have something to say. Something that's unique, surprising, and impacts our clients' customers. It's our job to help them create it. Here's how to move from creating passable content to fresh and original content. 0 Comments

Do Stock Photos Affect Google Search Rankings? Matt Cutts Says No

matt-cutts-video-stock-photography

Using stock photography versus original photography won't cause any negative impact on your site's search engine rankings. However, one caveat Matt Cutts does ponder if Google could somehow used this as a signal in future search quality rankings. Using stock photography versus original photography won't cause any negative impact on your site's search engine rankings. However, one caveat Matt Cutts does ponder if Google could somehow used this as a signal in future search quality rankings. 0 Comments

Google Tries To Stop Spread of Malware With Warning Above Search Results

Web Server Attacker Victim

Google now warns you if it appears you have a specific piece of malware that uses proxies to send data to and from the sites you visit. If you see the yellow box warning of a possible infection appear in your search results, take it seriously. Google now warns you if it appears you have a specific piece of malware that uses proxies to send data to and from the sites you visit. If you see the yellow box warning of a possible infection appear in your search results, take it seriously. 0 Comments