Articles on Keywords

RSS

Keywords on Mobile: Not Comparable to Desktop

Mobile Clicks Analytics

Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC. Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC. 0 Comments

Blogging and SEO: A Relationship It Pays to Nurture

blogging-and-seo

A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a blog, you have an excellent platform to produce fresh and high-value content. A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. 0 Comments

Keyword Strategy: Then vs. Now

past-future-street-signs

Let's take a look at the differences between keyword strategy then (more than five years ago) and keyword strategy now. Let's take a look at the differences between keyword strategy then (more than five years ago) and keyword strategy now. 0 Comments

3 Sneaky Ways to Bid on Competitor Keywords

bid-mouse

It is possible to bid on competitor brands and get decent quality scores and traffic, so here are three sneaky ways to bid on competitor keywords. it is possible to bid on competitor brands and get decent quality scores and traffic. Here are three sneaky ways to bid on competitor keywords. 0 Comments

Penguin 3.0: A Proven Roadmap to Recovery

penguin-320

Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery. Many wondered if recovery from Penguin was even possible. It’s not only possible, but we'll show exactly the steps we took to accomplish this recovery. 0 Comments

4 Reasons Why Attribution Is So Hard

attribution

Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing. Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing. 0 Comments

Fast SEO Competitive Analysis

seo-progress

Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. 0 Comments

The "Content-Driven" Sales Funnel

keywords-content-funnel

Though the "integrated" approach to content marketing will mean that your content is discovered through many varied channels, including search, it’s always best to take a keyword-centric approach to begin with. It’s always best to take a keyword-centric approach to content marketing to begin with. 0 Comments

Google AdWords Offers Ad Creative at Scale for PPC

Google AdWords Logo

Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for "thousands, or even millions of products" with a new feature called "ad customizers." Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for many products with a new feature called "ad customizers." 0 Comments

How New gTLDs Fare in Search Marketing [Research]

shutterstock-207924085

Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs. Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs. 0 Comments

Top Paid Search Keywords for Health Insurance Revealed [Study]

shutterstock-140886763

AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results. AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results. 0 Comments