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How to Make Your Keywords Fit Your Marketing Messaging

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There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want. There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want. 0 Comments

A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

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Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is derived from a fairly simple set of metrics. Learn seven ways to optimize your quality score. Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is derived from a fairly simple set of metrics. Learn seven ways to optimize your quality score. 0 Comments