Articles on keyword optimization

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360i Agency Says New Technology Reverse Engineers AdWords Quality Score

health-score-360i

Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance. Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance. 0 Comments

How to Create a Great Content Strategy for an Established Website

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Making sure you have content dedicated to the highest search volume primary and secondary keywords in your space is essential. Here’s one strategy to Panda proof and better optimize your site to grab more of the long tail traffic in your space. Making sure you have content dedicated to the highest search volume primary and secondary keywords in your space is essential. Here’s one strategy to Panda proof and better optimize your site to grab more of the long tail traffic in your space. 0 Comments

Study Looks at Searcher Verbosity, Ask "Wins"

Average Words per Query by Search Engine

A new study looked at how verbose searchers were on the different search sites, and Ask.com showed as having the most wordy search queries. The shortest searches were happening on AOL. Yahoo and Bing placed 3rd and 4th respectively, Google came 2nd. A new study looked at how verbose searchers were on the different search sites, and Ask.com showed as having the most wordy search queries. The shortest searches were happening on AOL. Yahoo and Bing placed 3rd and 4th respectively, Google came 2nd. 0 Comments

Compare & Contrast: Search Ad Program Strategies

Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? 0 Comments