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Customizing Your PPC Campaigns to Browsers, Shoppers, & Buyers

customerdata

Understanding your customers' mindset as they move through the customer lifecycle is imperative to running successful campaigns. This is especially true in search marketing, where it's vital to understand the basic mechanisms behind how people search. Understanding your customers’ mindset as they move through the customer lifecycle is imperative to running successful campaigns. 0 Comments

Why Search Was Instrumental in the Growth of Taco Bell's App

taco-bell-store

Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. 0 Comments

Online to Offline: The Next Generation of Search

online-to-offline

Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop. Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop. 0 Comments

Negative Keywords Geek Out: Proactive and Reactive Approach

Keywords

Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack. Advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack for negative keywords. 0 Comments

10 SEO Stories From the Front Lines

seo-front-lines

Here is a look at some common mistakes in the SEO world, and recommendations for how to deal with these issues so you don't repeat the same missteps. Here is a look at some common mistakes in the SEO world, and recommendations for how to deal with these issues so you don't repeat the same missteps. 0 Comments

8 Innovative SEM Tips From Those in the Know

googlesearch

When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. Here are eight SEM tips from those in the know on how to improve the way you market your brand next year and beyond. When trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. 0 Comments

Are We Reaching the End of the Keyword Era?

end-of-keywords

This time, the humble keyword may actually be going by the wayside. And because of that, search marketing practitioners are going to need to develop a new set of skills to adapt. This time, the humble keyword may actually be going by the wayside, and search marketers will need to adapt. 0 Comments

Future of Paid Search: Think Target Audiences, Not Just Keywords

target-your-customers

It's time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain to others) the core concepts of how to target people above and beyond keyword groups by targeting audiences. It's time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain to others) the core concepts of how to target people above and beyond keyword groups by targeting audiences. 0 Comments

How to Implement a Tiered PPC Bidding Strategy

Average Position and Average Quality Score

When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized. When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized. 0 Comments

5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance

mobile-bidcrystalsantos2

Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5 tips to help maximize performance and improve efficiency in your Google AdWords campaigns. Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5 tips to help maximize performance and improve efficiency in your Google AdWords campaigns. 0 Comments

Stop Obsessing Over AdWords Quality Score

Google AdWords Quality Score

Quality score is complicated, but that doesn't mean it's all that useful. Alistair Dent pulls back the curtain to show advertisers what's behind the Google Adwords Quality Score and how you should use it in AdWords campaigns. Quality score is complicated, but that doesn't mean it's all that useful. Alistair Dent pulls back the curtain to show advertisers what's behind the Google Adwords Quality Score and how you should use it in AdWords campaigns. 0 Comments

BrightEdge Shifts Marketers from Keyword to Page Performance

brightedge-page-reporting

For some time, BrightEdge has been watching trends in search and preparing for the day that Google unleashed 100 percent secure search. With that, BrightEdge has been helping customers track performance at the page level with several new tools. For some time, BrightEdge has been watching trends in search and preparing for the day that Google unleashed 100 percent secure search. With that, BrightEdge has been helping customers track performance at the page level with several new tools. 0 Comments

Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

Marin Channel Connect Revenue

Marin Software’s latest feature release, Channel Connect, allows advertisers to track ROI across search engines outside of Google and Bing, as well as brings organic search performance data into one platform for its customers. Marin Software’s latest feature release, Channel Connect, allows advertisers to track ROI across search engines outside of Google and Bing, as well as brings organic search performance data into one platform for its customers. 0 Comments

Google Fixes Webmaster Tools Bug, Missing Search Query Data to Return

Google Search Queries Sept 25

Webmasters can breathe a sigh of relief. The missing keyword data in Google Webmaster Tools was simply a bug, Google has confirmed. Expect reporting on search queries to return to normal in the coming days. Data through Sept. 25 is now available. Webmasters can breathe a sigh of relief. The missing keyword data in Google Webmaster Tools was simply a bug, Google has confirmed. Expect reporting on search queries to return to normal in the coming days. Data through Sept. 25 is now available. 0 Comments

AdWords Flexible Bid Strategies: Two Steps Forward, One Step Back

stretch-armstrong

The idea of flexible bid strategies is interesting on paper and has potentially useful implications in the long term. For now it is simply a perplexing addition in the midst of Google AdWords' massive upheaval with enhanced campaigns. The idea of flexible bid strategies is interesting on paper and has potentially useful implications in the long term. For now it is simply a perplexing addition in the midst of Google AdWords' massive upheaval with enhanced campaigns. 0 Comments

PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

paid-organic-overlap-by-vertical

Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings. Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings. 0 Comments

Using Multipliers Effectively in AdWords

multiplier

The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope. The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope. 0 Comments

Quality Score Insights From Microsoft's Ping Jen

quality-score-bing-ads-breakdown

What is the difference between Bing Ads vs. Google AdWords quality score? Jen explains, and also offers his advice about recent vs. historical performance, using exact match as your baseline, and how to improve landing page relevance. What is the difference between Bing Ads vs. Google AdWords quality score? Jen explains, and also offers his advice about recent vs. historical performance, using exact match as your baseline, and how to improve landing page relevance. 0 Comments

SEO Content Analysis Using Google Analytics

google-analytics-content-analysis-keyword-landing-page-traffic-source-level

Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is becoming more important. Use this simple method to gain content insights. Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is becoming more important. Use this simple method to gain content insights. 0 Comments

Building an Effective Link Profile

link-grid

Links that are tightly related to a keyword combination have a much stronger effect on its ranking. Their effect isn't broad and your site needs links in various degrees of relevance. Here's how to build a link profile to stand the test of time? Links that are tightly related to a keyword combination have a much stronger effect on its ranking. Their effect isn't broad and your site needs links in various degrees of relevance. Here's how to build a link profile to stand the test of time? 0 Comments