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Bing Reveals a Frighteningly Delicious Recipe for PPC Success

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Fall is nearly here, marking the start of the annual holiday shopping season. In anticipation of Halloween, here are tips to help marketers polish up omni-device PPC advertising campaigns. Halloween marks the first wave of holiday-focused shopping. Using Bing's analysis of last year's purchase trends, here are tricks to enhance your PPC marketing strategy. 0 Comments

SEO for E-Commerce Websites

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Consider these insightful observations to address or avoid common conundrums that can arise while attempting to generate, manage, and improve the SEO for e-commerce websites. Here are ways to facilitate the optimization of e-commerce websites. These insightful observations can help you avoid common dilemmas while also enhancing an e-tailer's SEO. 0 Comments

Four Link Lessons from #SESAtlanta

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SEOs and marketers from Cheapflights, Care.org, CNN and the Atlanta Hawks discussed their top strategies for keeping sites relevant at SES Atlanta. SEOs and marketers from Cheapflights, the Atlanta Hawks, Care.org, and CNN discussed their top strategies for keeping sites relevant at SES Atlanta. 0 Comments

How to be a Problem Solving SEO

Albert Einstein

Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to exist between SEO and marketing. Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to exist between SEO and marketing. 0 Comments

Uncovering PPC Best Practices With Allstate Insurance

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In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. 0 Comments

5 Tips to Boost Your Video SEO Strategy [#CZLNY]

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Filling all description fields and shooting videos with mobile devices in mind are just two video SEO tips St. Peter's Healthcare System's online strategy manager shared at ClickZ Live New York. Since YouTube is the second-largest search engine, video can and should be an integral part of your SEO strategy. 0 Comments

Customizing Your PPC Campaigns to Browsers, Shoppers, & Buyers

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Understanding your customers' mindset as they move through the customer lifecycle is imperative to running successful campaigns. This is especially true in search marketing, where it's vital to understand the basic mechanisms behind how people search. Understanding your customers’ mindset as they move through the customer lifecycle is imperative to running successful campaigns. 0 Comments

Why Search Was Instrumental in the Growth of Taco Bell's App

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Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. 0 Comments

Online to Offline: The Next Generation of Search

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Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop. Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop. 0 Comments

Negative Keywords Geek Out: Proactive and Reactive Approach

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Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack. Advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack for negative keywords. 0 Comments

10 SEO Stories From the Front Lines

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Here is a look at some common mistakes in the SEO world, and recommendations for how to deal with these issues so you don't repeat the same missteps. Here is a look at some common mistakes in the SEO world, and recommendations for how to deal with these issues so you don't repeat the same missteps. 0 Comments