Articles on Key Performance Indicator

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Google Reveals 4 Things You Need to Know About Quality Score

Happy PPC Advertising

Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score. While a new Google whitepaper and updated video mostly are a re-hash of old info, Google does disclose a few new insights about Quality Score. 0 Comments

Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

kenshoo-ppc-and-facebook

Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when a person was exposed to both paid search ads and Facebook ads from the same brand, it saw a lift in ROI for several key metrics. Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when a person was exposed to both paid search ads and Facebook ads from the same brand, it saw a lift in ROI for several key metrics. 0 Comments

Do the PPC Engines Reward the Right Behaviors?

Reward for  High Performance

Google and Bing both reward for A while hoping for B. That is, both search engines claim to provide simplified account management, while putting PPC advertisers in no-win situations, especially when it comes to quality score and enhanced campaigns. Google and Bing both reward for A while hoping for B. That is, both search engines claim to provide simplified account management, while putting PPC advertisers in no-win situations, especially when it comes to quality score and enhanced campaigns. 0 Comments

The Client’s Guide to Publishing Infographics

launch-button

This guide explains what the vendor does and what you, the client, owns for your next (or first) infographic project. Come launch day, there will be no surprises, which will help make your campaign run smoother and improve your chances of success. This guide explains what the vendor does and what you, the client, owns for your next (or first) infographic project. Come launch day, there will be no surprises, which will help make your campaign run smoother and improve your chances of success. 0 Comments

Why Geo-Rankings are an SEO KPI Game Changer #SESCHI

keyword-ranking-variability-by-sector

Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience using this data and show companies whether they are getting the most from their SEO agency. Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience using this data and show companies whether they are getting the most from their SEO agency. 0 Comments