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3 Must-Know Findings About Cross-Channel Attribution

cross-channel-attribution

While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact on decision-making across search, social, and beyond. Marketers are still struggling to act on the insights revealed from their measurements across channels. 0 Comments

30% of Traffic to Insurance Sites Came from Search in June

insurance-searches

Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search in June. Other top performers in Q2 in the search results included GEICO and Progressive. Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search in June. Other top performers in Q2 in the search results included GEICO and Progressive. 0 Comments

3 Reports Offer Insights on State of Paid Search in Q2

paid-search-spend-adobe-q2

Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including paid search spend, click-through rates, cost per click and more trends and data by engine and device in Q2 A flurry of findings from Adobe, Kenshoo, and the Search Agency: paid search spend, click-through rates, cost per click and more trends and data. 0 Comments

New Kenshoo Technology Integrates Paid Search, Facebook Ad Targeting

kenshoo-ida

Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook's ad inventory, including mobile. Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook's ad inventory, including mobile. 0 Comments

Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

airlines-social-media

Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. 0 Comments

Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

online-advertising-device-kenshoo-yahoo

Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it. Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it. 0 Comments

Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

AdWords Device Clicks by Day of Week

Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money. Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money. 0 Comments

70% of Consumers Researching Cars Turn to Search Engines First [Stats]

Automotive Ad Spending Insights

New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy. New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy. 0 Comments

56% of Marketers Using Mobile PLAs [Study]

Marketers Using Local Availability Storefronts Mobile PLAs

A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads. A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads. 0 Comments

Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

branded-vs-non-branded-insurance-kenshoo

New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry. New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry. 0 Comments

4 Tips to Effectively Localize Your Search Marketing

Localized Search

With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become a lever that supplements marketing in underperforming regions to increase awareness and improve sales. With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become a lever that supplements marketing in underperforming regions to increase awareness and improve sales. 0 Comments

Kenshoo: Global Paid Search Sales Revenue Grows 19% [Report]

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The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile devices and product listing ads (PLA), according to 2013 Global Online Retail Seasonal Shopping Report by Kenshoo. The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile devices and product listing ads (PLA), according to 2013 Global Online Retail Seasonal Shopping Report by Kenshoo. 0 Comments

U.S. Paid Search Spend Continues Rising in Q3 2013

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Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo all report that U.S. marketers continue to increase their investments in paid search. Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo all report that U.S. marketers continue to increase their investments in paid search. 0 Comments

Meet the New AdWords Flexible Bid Strategies: When to Use Them & What's Missing

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These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups. These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups. 0 Comments

Marin Software Files for IPO

forrester-wave-bid-management

While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and 2012. While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and 2012. 0 Comments

3 Key Themes From Q4 Paid Search

covario-paid-search-spend-cpc-growth-mobile

Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs, and that Thanksgiving day has officially become a retail force to be reckoned with. Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs, and that Thanksgiving day has officially become a retail force to be reckoned with. 0 Comments

Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

ibm-cyber-monday

Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. 0 Comments

3 Enterprise SEM Challenges & Solutions

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Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome. Learn how to do so with these tips and potential solutions. Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome. Learn how to do so with these tips and potential solutions. 0 Comments

Kenshoo & Covario Team Up on SEO, PPC, Social & Local

Kenshoo & Covario Team Up

Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise & Kenshoo Social and partner in the development of a paid and organic search solution for digital marketers. Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise & Kenshoo Social and partner in the development of a paid and organic search solution for digital marketers. 0 Comments