Articles on Kelsey Group

RSS

Local Search Changing with the Seasons

Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program. Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program. 0 Comments

Has Mobile Local Search Finally Arrived?

Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search. Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search. 0 Comments

The Future of SEM Education

Online advertising continues to grow in both good times and bad. That's good news for search marketers, and highlights the ongoing importance of search education. Online advertising continues to grow in both good times and bad. That's good news for search marketers, and highlights the ongoing importance of search education. 0 Comments

Whither the Yellow Pages Industry?

At the Kelsey Group's DDC Conference last week, speakers and attendees pondered the future of the Yellow Pages industry, and where it fits into local search. In case you're wondering, it's not even close to dead yet. At the Kelsey Group's DDC Conference last week, speakers and attendees pondered the future of the Yellow Pages industry, and where it fits into local search. In case you're wondering, it's not even close to dead yet. 0 Comments

A Tale of Two City Guides

Michael Boland reviews recent plans announced by Yahoo! Local and CitySearch to enhance features and content, making local search a more competitive landscape. Michael Boland reviews recent plans announced by Yahoo! Local and CitySearch to enhance features and content, making local search a more competitive landscape. 0 Comments

Pimp My Vertical Search

Michael Boland tells you about the future of local search in a verticalized world. See how Vehix uses the strength of video advertising and online search to give consumers local search on steroids and advertisers better direct response. Michael Boland tells you about the future of local search in a verticalized world. See how Vehix uses the strength of video advertising and online search to give consumers local search on steroids and advertisers better direct response. 0 Comments

The Local Video Revolution

Online video is hot, and there's a local video revolution in the making. Video is a perfect venue for small businesses to advertise and for local search destinations like Citysearch, Superpages.com and YellowPages.com to integrate video with existing forms of local search advertising. Online video is hot, and there's a local video revolution in the making. Video is a perfect venue for small businesses to advertise and for local search destinations like Citysearch, Superpages.com and YellowPages.com to integrate video with existing forms of local search advertising. 0 Comments