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Measuring ROI Can Be Difficult for SEO

Ever wonder if your SEO campaign is cost-effective? Let Chris Boggs tell you how to calculate ROI for current and future SEO campaigns. You just may find out which half of your advertising dollars are wasted. Ever wonder if your SEO campaign is cost-effective? Let Chris Boggs tell you how to calculate ROI for current and future SEO campaigns. You just may find out which half of your advertising dollars are wasted. 0 Comments

JupiterResearch Reveals SEM Executive Survey Findings

A new report finds that the majority of search marketers are satisfied with the return on investment they are seeing from search, and expect to increase spending this year. A new report finds that the majority of search marketers are satisfied with the return on investment they are seeing from search, and expect to increase spending this year. 0 Comments

Search Marketing Shows Strength in 2006

SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006. SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006. 0 Comments