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The New Era of Travel Affiliate Marketing

As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. 0 Comments

Study: Search Marketers Wear Too Many Hats

Most search marketers perform an average of five job functions in addition to their core responsibilities, according to new research from iProspect and Jupiter Research. Most search marketers perform an average of five job functions in addition to their core responsibilities, according to new research from iProspect and Jupiter Research. 0 Comments

Searcher Behavior Research Update

Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers. Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers. 0 Comments

Searchers Still Like to Buy Offline

A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers. A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers. 0 Comments

How are Search Marketers Performing?

A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients. A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients. 0 Comments

Survey: Searchers are Confident, Satisfied & Clueless

The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results. The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results. 0 Comments

State of the Search Marketing Industry 2004

Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry. Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry. 0 Comments

State of the Search Marketing Industry 2004

Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry. Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry. 0 Comments