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Yahoo, Google, AOL Vie for Premium Video Dominance

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Yahoo, Google, and AOL are investing more heavily in original video content, motivated by rising consumer demand for short-form series and strong advertiser interest in premium pre-roll ad inventory. Here's a look at what the companies will offer. Yahoo, Google, and AOL are investing more heavily in original video content, motivated by rising consumer demand for short-form series and strong advertiser interest in premium pre-roll ad inventory. Here's a look at what the companies will offer. 0 Comments