Articles on Jonathan Mendez

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Desperately Seeking Stats to Prove the Value of Branded Keywords

Search advertising columnist Tony Wright discusses the value of bidding on your company's branded keywords, and testing to see if advertising on your brand name(s) improves conversion. Search advertising columnist Tony Wright discusses the value of bidding on your company's branded keywords, and testing to see if advertising on your brand name(s) improves conversion. 0 Comments

AOL Enhances Search with FullView Results

AOL has rolled out a slick new search interface that automatically integrates Google-powered web search results with multimedia, local or other content from AOL and its partners. AOL has rolled out a slick new search interface that automatically integrates Google-powered web search results with multimedia, local or other content from AOL and its partners. 0 Comments

Branding through Search: Strategies & Tactics

Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies & tactics. Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies & tactics. 0 Comments

Branding through Search: Strategies & Tactics

Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies & tactics. Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies & tactics. 0 Comments

Putting Search in the Ad Mix

Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. 0 Comments

Putting Search in the Ad Mix

Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. 0 Comments