Articles on John Mueller

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User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like One

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Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what users are searching for. Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what users are searching for. 0 Comments

Google Expands Sitelinks on Mobile SERPs

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Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance. Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance. 0 Comments

Are Desktop Sites Still Necessary? No, Says Google's Mueller

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Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings - industry experts aren't sure that we're quite there yet. Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings - industry experts aren't sure that we're quite there yet. 0 Comments

Why I Shall No Longer Use The Term Link Building

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Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal driving" instead, might be a better fit. Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal driving" instead, might be a better fit. 0 Comments

Linkophobia: Fear of Link-Building

Link Building Yes No Maybe

Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming. Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming. 0 Comments

Is Link-Building Dead?

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Is it OK to ask a webmaster to link to me? Or is that an unnatural link? A look at the state of link-building in the SEO community. Is it OK to ask a webmaster to link to me? Or is that an unnatural link? 0 Comments

SEO Is No One-Trick Pony

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What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy. What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy. 0 Comments

Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

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After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis. After recovering from Panda, it’s easy to celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis. 0 Comments

Google Penguin 3.0 Likely in 2014, Says John Mueller

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In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed of its algorithms overall. In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed of its algorithms overall. 0 Comments

Ranking Boost Possible Without Penguin Refresh From Google

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Google Webmaster Trends analyst John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. 0 Comments

Google Folds Blog Search Into News

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Google users who want to search for content from blogs must now filter their queries in Google News instead of using the separate Blog Search page. Google users who want to search for content from blogs must now filter their queries in Google News instead of using the separate Blog Search page. 0 Comments

Google Drops Authorship From Search Results

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Google’s John Mueller says Google will stop showing authorship in its search results because "this information isn’t as useful to our users as we’d hoped." Google’s John Mueller says Google will stop showing authorship in its search results because "this information isn’t as useful to our users as we’d hoped." 0 Comments

Is That Directory Link Unnatural?

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If you are doing a backlink audit and trying to remove or disavow unnatural links, this article should help you when it comes to making decisions about links from directories. If you are doing a backlink audit, this article should help you when it comes to making decisions about links from directories. 0 Comments

HTTPS Sites Secure Ranking Boosts in Google

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Google announced HTTPS would be used as a signal in its search ranking algorithm. Starting it as a "lightweight" signal, affecting fewer than 1 percent of global queries to give sites "time to switch," Google said the signal may strengthen over time. Google announced HTTPS would be used as a signal in its search ranking algorithm. Starting it as a "lightweight" signal, affecting fewer than 1 percent of global queries to give sites "time to switch," Google said the signal may strengthen over time. 0 Comments

Competitive Analysis for Panda Using SEMrush [Tutorial]

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There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more. There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more. 0 Comments

Google Showing Far Less Video Snippets in Search Results

Video Snippet Drop Mozcast

If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results. If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results. 0 Comments

New robots.txt Tester Launches in Google Webmaster Tools

Google Webmaster Tools Robots.txt Tester

The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are blocked, and also view older robots.txt file versions. It highlights errors disallowing Google from crawling pages, lets you edit your file, tests if URLs are blocked, and lets you view older file versions. 0 Comments

You've Been Hit by Penguin! Should You Start Over or Try to Recover?

Google Penguin Full Recovery

If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. Can your site ever recover from Penguin, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. 0 Comments

5 Reasons a Site Hit by Google Penguin Won't Recover

Google Penguin April 24 Analytics

If you're working hard on cleaning up a site that's been hit by Google Penguin, don't despair! While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn't recovering rankings in the search results. While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn't recovering rankings in the search results. 0 Comments

Did Your Manual Penalty Disappear? It Probably Expired

Expired Parking Meter

Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire? Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire? 0 Comments