Articles on John Carlton

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How to Create Content Strategy for a B2B Business

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B2B marketers have developed many different content streams to help attract customers and disseminate their messages. Here's a closer look at different content types, how to make them effective, and how to decide if they're right for your business. B2B marketers have developed many different content streams to help attract customers and disseminate their messages. Here's a closer look at different content types, how to make them effective, and how to decide if they're right for your business. 0 Comments

Susan Bratton Talks Persuasion, Seduction & Conversion at SES San Francisco

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In a keynote packed with tools and real-life persuasion marketing lessons, Digital Life Media Co-founder and CEO Susan Bratton's SES SF 2011 presentation on Conversion Triggers included a particularly sexy case study. In a keynote packed with tools and real-life persuasion marketing lessons, Digital Life Media Co-founder and CEO Susan Bratton's SES SF 2011 presentation on Conversion Triggers included a particularly sexy case study. 0 Comments