Articles on Jim Sterne

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2012 Analytics Year in Review & Predictions for 2013

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Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. 0 Comments

Top 10 Web Analytics Myths… Dispelled

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Free analytics software is just as good as enterprise analytics! Unique visitors are real people! Bounce rate (or “insert metric here”) is the best metric! Here’s some practical advice on how to bust these and seven more web analytics myths. Free analytics software is just as good as enterprise analytics! Unique visitors are real people! Bounce rate (or “insert metric here”) is the best metric! Here’s some practical advice on how to bust these and seven more web analytics myths. 0 Comments

Can You Afford Not To Attend Search Engine Strategies San Jose?

Search Engine Strategies San Jose is less than a week away. As if the Micro-Hoo! search deal and what it means for you wasn't enough to get you to show up at the conference let me offer you some other key sessions that will prove to be invaluable. Search Engine Strategies San Jose is less than a week away. As if the Micro-Hoo! search deal and what it means for you wasn't enough to get you to show up at the conference let me offer you some other key sessions that will prove to be invaluable. 0 Comments

Converting Searchers to Buyers

Attracting people to your Web site through optimized content or sponsored links is just the first step in an effective search marketing campaign. Attracting people to your Web site through optimized content or sponsored links is just the first step in an effective search marketing campaign. 0 Comments