Articles on Jill Whalen

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Long-Time Voice in the Industry Jill Whalen Says Goodbye to SEO

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Jill Whalen, long-time voice in the SEO industry and former contributor to Search Engine Watch is saying goodbye to SEO. Find out more about her decision, her reflections on SEO, its future and what's next for her. Jill Whalen, long-time voice in the SEO industry and former contributor to Search Engine Watch is saying goodbye to SEO. Find out more about her decision, her reflections on SEO, its future and what's next for her. 0 Comments

7 Excellent Speakers on Why You Must Attend SES New York

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SES New York provides attendees the ability to learn from and meet the industry's experts. Here are some of recommended sessions and a preview of what you can learn during the conference – from SEO, to PPC, to display, to analytics, and more. SES New York provides attendees the ability to learn from and meet the industry's experts. Here are some of recommended sessions and a preview of what you can learn during the conference – from SEO, to PPC, to display, to analytics, and more. 0 Comments

Chasing Search Engine Algorithms: Wisdom or Folly?

Properly optimized web sites can achieve top rankings in web search results. But when search engines change, should you follow suit? Even the experts disagree. Properly optimized web sites can achieve top rankings in web search results. But when search engines change, should you follow suit? Even the experts disagree. 0 Comments

Search Engine Showdown: Black Hats vs. White Hats at SES

What does a 'hardcore search engine optimizer' look like? Does he wear a black hat? With little holes cut out in the top to allow for horns? Attendees at the 'Black Hat, White Hat, & Lots of Gray' session at Search Engine Strategies Chicago got to find out. What does a 'hardcore search engine optimizer' look like? Does he wear a black hat? With little holes cut out in the top to allow for horns? Attendees at the 'Black Hat, White Hat, & Lots of Gray' session at Search Engine Strategies Chicago got to find out. 0 Comments

Talking About Search Engine Spam

Are white hatters naive by not being aggressive with SEO? Are black hatters unethical and subverting search quality by going too far with search engines? The answers are never as simple as they'd seem, as we'll explore. Are white hatters naive by not being aggressive with SEO? Are black hatters unethical and subverting search quality by going too far with search engines? The answers are never as simple as they'd seem, as we'll explore. 0 Comments

Search Marketing Off the Beaten Track

Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to vertical or specialized content sites. Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to vertical or specialized content sites. 0 Comments

Reflections On SEMPO

Search Engine Watch editor Danny Sullivan recaps issues and concerns that marred the Search Engine Marketing Professional Organization's first birthday last month and looks at ways the group could go forward. Search Engine Watch editor Danny Sullivan recaps issues and concerns that marred the Search Engine Marketing Professional Organization's first birthday last month and looks at ways the group could go forward. 0 Comments

Search Engine Spamming Articles

Compilation of articles from Search Engine Watch and across the web on the topic of search engine spamming, aggressive methods of gaining traffic from search engines that run the risk of a site being banned. Compilation of articles from Search Engine Watch and across the web on the topic of search engine spamming, aggressive methods of gaining traffic from search engines that run the risk of a site being banned. 0 Comments

Google Kills eBay Affiliate Spam Quickly, Others Survive

AuctionBytes has had a series of stories looking into how an eBay affiliate was driving traffic to eBay from Google through cloaked content. The tactic is nothing new when it comes to search engine optimization. However, it is notable how quickly Google responded to the public outcry over this, while similar situations that are known or reported continue. AuctionBytes has had a series of stories looking into how an eBay affiliate was driving traffic to eBay from Google through cloaked content. The tactic is nothing new when it comes to search engine optimization. However, it is notable how quickly Google responded to the public outcry over this, while similar situations that are known or reported continue. 0 Comments

Writing for Search Engines

Creating search engine friendly web pages goes far beyond tweaking codes -- it's a delicate balancing act between pleasing the search engine and the people who will ultimately read (and act) on your content. Creating search engine friendly web pages goes far beyond tweaking codes -- it's a delicate balancing act between pleasing the search engine and the people who will ultimately read (and act) on your content. 0 Comments

More Search Engine Strategies

SearchDay's series of special reports from the Search Engine Strategies conference is complete, but here is more conference coverage if you haven't yet had your fill of tips, techniques and tactics from the pros. SearchDay's series of special reports from the Search Engine Strategies conference is complete, but here is more conference coverage if you haven't yet had your fill of tips, techniques and tactics from the pros. 0 Comments

Search Engine Marketing Shop Talk Forum

The Shop Talk forum at the Search Engine Strategies conference featured lively discussion and a wealth of tips and techniques from pros for maximizing search engine marketing efforts. The Shop Talk forum at the Search Engine Strategies conference featured lively discussion and a wealth of tips and techniques from pros for maximizing search engine marketing efforts. 0 Comments

A Guide to Search Engine Marketing

A new book tackles the ambitious challenge of explaining how search engines work, and the optimizing and marketing techniques that can improve search engine rankings. A new book tackles the ambitious challenge of explaining how search engines work, and the optimizing and marketing techniques that can improve search engine rankings. 0 Comments

Writing for Search Engines

Writing content that ranks well in search engines isn't enough -- you must also make sure it reads wellfor your intended audience. Writing content that ranks well in search engines isn't enough -- you must also make sure it reads wellfor your intended audience. 0 Comments