Articles on Jeffrey Glueck

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Desperately Seeking Stats to Prove the Value of Branded Keywords

Search advertising columnist Tony Wright discusses the value of bidding on your company's branded keywords, and testing to see if advertising on your brand name(s) improves conversion. Search advertising columnist Tony Wright discusses the value of bidding on your company's branded keywords, and testing to see if advertising on your brand name(s) improves conversion. 0 Comments