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Product Listing Ads – An Evaluation

Tent Product Listing Ads

The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. 0 Comments

Apparel PPC: Zappos Dominates the Competition

Shoe Love

When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend. When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend. 0 Comments

Does Mobile Search Really Matter?

Google Desktop vs Mobile Cost Per Click

Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts. Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts. 0 Comments

How to Reach and Market to Moms During the Back-to-School Season [Study]

Moms Attitudes

Experian Marketing Services analyzed 2012 back-to-school data to give insight into trends in shopping, device usage and reaching moms during this critical retail season with offers that matter to them. Walmart is winning on back to school searches. Experian Marketing Services analyzed 2012 back-to-school data to give insight into trends in shopping, device usage and reaching moms during this critical retail season with offers that matter to them. Walmart is winning on back to school searches. 0 Comments

Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

adgooroo-yahoo-bing-adwords-average-cpc

AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity. AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity. 0 Comments

Top News Events of 2012 & Resulting PPC Trends

facebook-ads-traffic-2012

Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip back in time to compare data and decipher how and why search habits and trends may have changed or stayed the same. Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip back in time to compare data and decipher how and why search habits and trends may have changed or stayed the same. 0 Comments

Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

ibm-cyber-monday

Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. 0 Comments

Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

ibm-2012-holiday-benchmark-reports-united-states

The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. 0 Comments

Competitive Intelligence: A Gift Waiting to be Opened

start-your-campaign-optimization-early

To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence. To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence. 0 Comments

How Google Rakes In Over $100 Million in Search Advertising Daily [Infographic]

google-economy-infographic

Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. WordStream shares a look into which ads have the highest conversion rates and which verticals are driving Google’s massive ad income. Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. WordStream shares a look into which ads have the highest conversion rates and which verticals are driving Google’s massive ad income. 0 Comments

B2B Marketers: Are You Buying Links or Building Links?

Building Blocks

Is your engagement with an SEO firm the same as participating in a link scheme designed to increase search rankings? Or are your link building efforts working in tandem with your overall marketing strategy and building purposeful relationships? Is your engagement with an SEO firm the same as participating in a link scheme designed to increase search rankings? Or are your link building efforts working in tandem with your overall marketing strategy and building purposeful relationships? 0 Comments

Internal Linking, the Other Linking

sign-post-this-that-way

In a search, where linking is all the rage, we forget that just as important are the links we maintain internally on our sites. A great inbound link profile is pointless if your site can hardly be traversed by a search engine or human visitor. In a search, where linking is all the rage, we forget that just as important are the links we maintain internally on our sites. A great inbound link profile is pointless if your site can hardly be traversed by a search engine or human visitor. 0 Comments

Extreme Couponing: Searching for the Deals

coupon-coupons-store-brands

Search has emerged as a critical tool in coupon-gathering and can tell us quite a bit about how your marketing strategy should evolve. Retailers who don’t engage with consumers on this turf just might find themselves left out in the cold. Search has emerged as a critical tool in coupon-gathering and can tell us quite a bit about how your marketing strategy should evolve. Retailers who don’t engage with consumers on this turf just might find themselves left out in the cold. 0 Comments

Top 10 SEO Myths… Dispelled

SEO Myths

Keyword density doesn’t matter! [Insert Googler here] said it, so it must still be true! Stop paying for keywords that you rank for organically! Content is king! Yes, here’s a crowd-sourced list of favorite SEO myths we’ve heard over the years. Keyword density doesn’t matter! [Insert Googler here] said it, so it must still be true! Stop paying for keywords that you rank for organically! Content is king! Yes, here’s a crowd-sourced list of favorite SEO myths we’ve heard over the years. 0 Comments

Yahoo: Labor Day Searches Down vs. Last Year [Stats]

yahoo-labor-day-2011-search-trends

Although searches for “labor day” are down 38 percent compared to 2010, plenty of people still searched for Labor Day related terms. What was hot this year, according to Yahoo? Shopping, vacations, and food. Here’s at look at the search trends. Although searches for “labor day” are down 38 percent compared to 2010, plenty of people still searched for Labor Day related terms. What was hot this year, according to Yahoo? Shopping, vacations, and food. Here’s at look at the search trends. 0 Comments

Mother's Day 2011 Google Doodle: A Flower for Moms

Mothers Day Google Doodle 2011

Happy Mother's Day to Moms everywhere! Just as Google has done for the past 10 years, a Google Doodle has been posted in numerous countries today around the world that are celebrating mothers, including the U.S., Australia, New Zealand, and India. Happy Mother's Day to Moms everywhere! Just as Google has done for the past 10 years, a Google Doodle has been posted in numerous countries today around the world that are celebrating mothers, including the U.S., Australia, New Zealand, and India. 0 Comments

10 Reasons Why You Can't Miss #SESNY

SES New York brings the answers you're looking for. Join us for 75+ sessions, featuring 120 speakers, dozens of express clinics, theatre presentations and networking opportunities. SES New York brings the answers you're looking for. Join us for 75+ sessions, featuring 120 speakers, dozens of express clinics, theatre presentations and networking opportunities. 0 Comments