Articles on Jay Baer

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A Content Marketing Manifesto: 10 Principles to Drive Creative Content

Tightrope

Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets of this content marketing manifesto can help you define the context under which you make all marketing decisions. Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets of this content marketing manifesto can help you define the context under which you make all marketing decisions. 0 Comments

How to Deliver Useful Marketing With Video Resource Microsites

Safenet

Video is a must-have format for marketers. Here are a few video resource sites that deliver value to potential buyers and accelerate funnel conversion. Across these examples, we'll illustrate five common traits of useful video resource microsites. Video is a must-have format for marketers. Here are a few video resource sites that deliver value to potential buyers and accelerate funnel conversion. Across these examples, we'll illustrate five common traits of useful video resource microsites. 0 Comments