Articles on Jakob Nielsen

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What Type of Content Should You Create: Long or Short?

Long-Form vs Short-Form Content

Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you. Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you. 0 Comments

Measuring Link Popularity

How to determine the link popularity of a web page, or how well the page is ranked in relation to the number of other pages linking to it. How to determine the link popularity of a web page, or how well the page is ranked in relation to the number of other pages linking to it. 0 Comments

Impulse Buyers Are Browsers, Not Searchers

Many people recognize the importance of having a site-specific search engine. If visitors come to your web site, they aren't going to want to hunt through all your content to find what they are looking for. However, a new survey from User Interface Engineering finds that you are more likely to convert visitors into impulse buyers if you make your site's content easy to browse. Many people recognize the importance of having a site-specific search engine. If visitors come to your web site, they aren't going to want to hunt through all your content to find what they are looking for. However, a new survey from User Interface Engineering finds that you are more likely to convert visitors into impulse buyers if you make your site's content easy to browse. 0 Comments