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The Difference Between App to App and Web to App Advertising

Mint Mobile App Install Ad Showing in Twitter App

Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience. Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience. 0 Comments

How Vine Has Changed the Video Landscape in Just 12 Months

A Year on Vine

Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine. Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine. 0 Comments

Google's iPhone Maps Quest Nearing End?

Apple Iphone 5 Samsung Galaxy S3 Maps

Google is nearly ready to release Google Maps for iOS. Google has distributed a test version of its new Google Maps for iOS app, and is "putting the finishing touches" on it before submitting it to iTunes App Store, according to a news report. Google is nearly ready to release Google Maps for iOS. Google has distributed a test version of its new Google Maps for iOS app, and is "putting the finishing touches" on it before submitting it to iTunes App Store, according to a news report. 0 Comments

New YouTube App Debuts on iPhone

youtube-app-iphone

YouTube was rather unceremoniously removed from iOS 6 version 4 when it was released early in August. At the time Apple said this was because its license term had run out, but added that you could still visit YouTube via the Safari web browser. YouTube was rather unceremoniously removed from iOS 6 version 4 when it was released early in August. At the time Apple said this was because its license term had run out, but added that you could still visit YouTube via the Safari web browser. 0 Comments

Mobile Search 101, Part 1

With more mobile applications coming into the market, users are finding more uses for these tools. What do you need to know to consider an advertising strategy to tap into these people on the go? With more mobile applications coming into the market, users are finding more uses for these tools. What do you need to know to consider an advertising strategy to tap into these people on the go? 0 Comments