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Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content Message Format

Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what components are important to analyze and measure. Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what components are important to analyze and measure. 0 Comments

Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

amazon-boxes

AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The announcement comes on the heels of a new mobile data offering by AdGooroo. AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The announcement comes on the heels of a new mobile data offering by AdGooroo. 0 Comments

Google Acquires Flutter, Creator of Hand Gesture Recognition Technology

Flutter has been acquired by Google

Google has made another technology startup acquisition, with the very interesting acquisition of Flutter, a company that has created gesture recognition technology to interact with online applications by simply using hand gestures. Google has made another technology startup acquisition, with the very interesting acquisition of Flutter, a company that has created gesture recognition technology to interact with online applications by simply using hand gestures. 0 Comments

SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

SEO in the Age of Apps

To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Here's an overview of mobile SEO basics and the big engines. To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Here's an overview of mobile SEO basics and the big engines. 0 Comments

Augmented Reality & SEO: Search in an Annotated World

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AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how to fit it into their marketing plans. But with the debut of Google Glass, all that is about to change. AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how to fit it into their marketing plans. But with the debut of Google Glass, all that is about to change. 0 Comments

Let the Instagram vs. Vine Video Battle Begin!

battle-of-gettysburg-by-adam-cuerden

Within 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second looping video from Vine has almost doubled in just two months, according to new Unruly Media data. Within 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second looping video from Vine has almost doubled in just two months, according to new Unruly Media data. 0 Comments

Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013

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Expect another eventful year at the intersection of mobile, local and search – where change will once again be the constant. Here’s what you can expect from mobile ads and revenue, Facebook local, payments and shopping, and the Internet of things. Expect another eventful year at the intersection of mobile, local and search – where change will once again be the constant. Here’s what you can expect from mobile ads and revenue, Facebook local, payments and shopping, and the Internet of things. 0 Comments

6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

gangnam-style-video

Most video marketers have probably heard of the famous video from Psy – it’s only the most viewed and liked video on YouTube ever. If you want to spice up your video and make it come to life, look no further than “Gangnam Style” for inspiration. Most video marketers have probably heard of the famous video from Psy – it’s only the most viewed and liked video on YouTube ever. If you want to spice up your video and make it come to life, look no further than “Gangnam Style” for inspiration. 0 Comments

Mobile App Marketing Guidelines

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Acquiring downloads and installs of a mobile app isn’t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire downloads and to help your application stick out. Acquiring downloads and installs of a mobile app isn’t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire downloads and to help your application stick out. 0 Comments

Bookmark November 1st! SEW Weekly Show Launching on WebmasterRadio.fm

SEW Weekly Radioshow

The SEW Weekly search and social marketing radio show kicks off Thursday, November 1st at 1pm EST on WebmasterRadio.fm. Tune in for search news and an in-house SEO panel with special guests Simon Heseltine from AOL and Covario’s Dave Rohrer. The SEW Weekly search and social marketing radio show kicks off Thursday, November 1st at 1pm EST on WebmasterRadio.fm. Tune in for search news and an in-house SEO panel with special guests Simon Heseltine from AOL and Covario’s Dave Rohrer. 0 Comments

Apple’s Passbook: Mobile Local Search Identity Starts to Materialize

walgreens-passbook-integration

Passbook’s flexibility, combined with its on-deck positioning in iOS, will make it a powerful tool for users to organize all of their coupons, gift cards and loyalty cards. As such, it will help these products get over the hump of mobile adoption. Passbook’s flexibility, combined with its on-deck positioning in iOS, will make it a powerful tool for users to organize all of their coupons, gift cards and loyalty cards. As such, it will help these products get over the hump of mobile adoption. 0 Comments

Why 7 Search Results in Google Should be Your Brand New Lucky Number

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A big change seems to be underway on Google, most likely designed to give brands more control of the search results associated with their brand names. Google is now showing three less results on searches for brand names (7, rather than 10). A big change seems to be underway on Google, most likely designed to give brands more control of the search results associated with their brand names. Google is now showing three less results on searches for brand names (7, rather than 10). 0 Comments

Google Buys Email Client Sparrow to Boost Gmail

sparrowgoogle

Sparrow works on iPhone and iPad devices and Mac computers, using simplified interfaces of Twitter clients such as Tweetie or IOS apps as opposed to more traditional email style applications such as Apple Mail or Mozilla Thunderbird. Sparrow works on iPhone and iPad devices and Mac computers, using simplified interfaces of Twitter clients such as Tweetie or IOS apps as opposed to more traditional email style applications such as Apple Mail or Mozilla Thunderbird. 0 Comments

Advertising Your Mobile Apps on Google Just Got a Whole Lot Easier

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If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only did your marketing reach expand, but you can more easily track downloads. Here's a rundown of Google's new mobile ad options. If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only did your marketing reach expand, but you can more easily track downloads. Here's a rundown of Google's new mobile ad options. 0 Comments

Google Play Merges Android Market, Google Music, eBookstore

google-play

Google introduced Google Play to the world yesterday. The new cloud-based “digital entertainment destination” for apps, music, movies, and books combines three Google entities into Google Play: Android Market, Google Music and the Google eBookstore. Google introduced Google Play to the world yesterday. The new cloud-based “digital entertainment destination” for apps, music, movies, and books combines three Google entities into Google Play: Android Market, Google Music and the Google eBookstore. 0 Comments

Apple Buys Chomp to Improve App Search

chomp-search-app

Apple, which now boasts more than 500,000 apps in its App Store, is aiming to improve search and discovery features. In a deal rumored to be worth $50 million, Apple has acquired start-up Chomp to revamp App Store search and recommendations. Apple, which now boasts more than 500,000 apps in its App Store, is aiming to improve search and discovery features. In a deal rumored to be worth $50 million, Apple has acquired start-up Chomp to revamp App Store search and recommendations. 0 Comments

Are Google's "New Features" Really That New?

Keeping Up With The Joneses

Last week, Google's Inside Search blog announced a recap of 30 different search quality improvements it made in December 2011. However, Bing has had many of these features for over a year or more Last week, Google's Inside Search blog announced a recap of 30 different search quality improvements it made in December 2011. However, Bing has had many of these features for over a year or more 0 Comments

Mobile Apps for Link Development

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Developing a mobile application (app) is a great way to build brand exposure and links at the same time. The key is marketing and getting people to link to the app page on your site. Learn how to use mobile apps for link building and brand exposure. Developing a mobile application (app) is a great way to build brand exposure and links at the same time. The key is marketing and getting people to link to the app page on your site. Learn how to use mobile apps for link building and brand exposure. 0 Comments

Google Launches Music Store, Artist Hub, and More

android-music

Google's "These Go to 11" press conference marked the official launch of the Google Music program for U.S. users, opened the door to Google's long-awaited MP3 store, and unveiled several new music features for both consumers and artists. Google's "These Go to 11" press conference marked the official launch of the Google Music program for U.S. users, opened the door to Google's long-awaited MP3 store, and unveiled several new music features for both consumers and artists. 0 Comments

Google Music Store Expected to Launch Tomorrow

google-music-screenshots

Google has called a Los Angeles press conference for November 16th. It's been speculated that the conference will announce the launch of the Google Music Store. Early screenshots of what is allegedly the Music Store app have also been leaked. Google has called a Los Angeles press conference for November 16th. It's been speculated that the conference will announce the launch of the Google Music Store. Early screenshots of what is allegedly the Music Store app have also been leaked. 0 Comments

Search Engines Can Save the Podcast: Lessons From 'The Office'

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Once an usher of liberated 21st century communications, the podcast is now a big disappointment. How can search technology help create a new future for podcasting and how can search engines and podcasts come together to create a new digital medium? Once an usher of liberated 21st century communications, the podcast is now a big disappointment. How can search technology help create a new future for podcasting and how can search engines and podcasts come together to create a new digital medium? 0 Comments

YouTube Adds Merch Store, Google+ Integration, Tests Related Videos Layout

YouTube Logo

YouTube is getting a batch of hot new features, including a "merch store" for music partners; a new sign-up process for indie labels; the option for users to integrate their YouTube and Google+ accounts; and a new "related videos" format. YouTube is getting a batch of hot new features, including a "merch store" for music partners; a new sign-up process for indie labels; the option for users to integrate their YouTube and Google+ accounts; and a new "related videos" format. 0 Comments