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Bing Ads Improves Speed, Bidding, and Targeting

Bing Ads

A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform. A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform. 0 Comments

6 Reasons for Your Lack of Content Marketing Success

Typewriter Man Smoking Pipe

If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes. Have you invested a lot of energy and money into content marketing, but the results aren't meeting your expectations? Here are six possible explanations. 0 Comments

5 YouTube Video Optimization Tips

YouTube Annotations Best Position

With 100 hours of content uploaded every minute to YouTube, gaining a high number of video views isn't easy. But it's not impossible with the right plan. Here are a few optimization steps you can take to help your video get found, viewed and shared. With 100 hours of content uploaded every minute to YouTube, gaining a high number of video views isn't easy. But it's not impossible with the right plan. Here are a few optimization steps you can take to help your video get found, viewed and shared. 0 Comments

Searcher Personas: A Case for User-Centric SEO

interpersonal-sign

Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas. Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas. 0 Comments

Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

Learn with Google

Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. 0 Comments

20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

A Holistic Approach to Performance Reporting

Check out this huge collection of insights from leading brands and thought leaders in the earned media and digital marketing space on the rise of earned media, the future of search and SEO, mobile, content marketing, social, and metrics that matter. Check out this huge collection of insights from leading brands and thought leaders in the earned media and digital marketing space on the rise of earned media, the future of search and SEO, mobile, content marketing, social, and metrics that matter. 0 Comments

From Keyword Strings to 'Things': Some New Tidbits on Google Authorship

google-plus-authorship

Google Authorship adoption is continuing to grow and gain prominence in the search results. Here's a look at the state of Google authorship, some best practices for optimizing your authorship, and what we can – presumably – expect in the future. Google Authorship adoption is continuing to grow and gain prominence in the search results. Here's a look at the state of Google authorship, some best practices for optimizing your authorship, and what we can – presumably – expect in the future. 0 Comments

From Rank to Revenue: Qualitative & Quantitative Earned Media

conversion-roi-organic-search

Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue. Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue. 0 Comments

3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

jigsaw-puzzle

Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling into your daily routine. Here's how attribution modeling can help you work smarter and more effectively. Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling into your daily routine. Here's how attribution modeling can help you work smarter and more effectively. 0 Comments

Is Alibaba's New Search Engine Aliyun a Threat to Baidu in China?

nokia-aliyun-search

Alibaba is back in search, having quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for reigning search engine Baidu and ecommerce in the country. Alibaba is back in search, having quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for reigning search engine Baidu and ecommerce in the country. 0 Comments

Search in Asia: Insights for International SEMs

Mobile search has gone mainstream in the Asia Pacific region. Also, a look at how consumers use search during the purchase process, plus SEM strategies for the top search engines, by country. Mobile search has gone mainstream in the Asia Pacific region. Also, a look at how consumers use search during the purchase process, plus SEM strategies for the top search engines, by country. 0 Comments

Performance-Based Pricing for SEO?

Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm's control. Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm's control. 0 Comments