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What You Can Learn From Google Analytics Mobile Reports

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The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution. The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution. 0 Comments

Apple Return Policy a Popular Search After Christmas

Gifts under Christmas tree

A lot of dissatisfied people looked up the words "returns policy" in association with Apple on Christmas Day. Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian. A lot of dissatisfied people looked up the words "returns policy" in association with Apple on Christmas Day. Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian. 0 Comments

SEO & Search: 9 Tips for Managing an Ambiguous Brand

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If you find yourself working with a brand with an ambiguous meaning, you can carve out a strong presence in search listings and attract qualified clicks and resulting sales; but it does take time and patience. Here are nine ways to do it right. If you find yourself working with a brand with an ambiguous meaning, you can carve out a strong presence in search listings and attract qualified clicks and resulting sales; but it does take time and patience. Here are nine ways to do it right. 0 Comments

Con Artist Shares Inside Story of Google Pharmacy Ad Sting

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In a letter to the Wall Street Journal, career con man David Whitaker spilled the beans on his experience as undercover operative Jason Corriente, an agent for wealthy clients seeking online ads. The sting led to a $500 million forfeiture for Google. In a letter to the Wall Street Journal, career con man David Whitaker spilled the beans on his experience as undercover operative Jason Corriente, an agent for wealthy clients seeking online ads. The sting led to a $500 million forfeiture for Google. 0 Comments

Search Engines Can Save the Podcast: Lessons From 'The Office'

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Once an usher of liberated 21st century communications, the podcast is now a big disappointment. How can search technology help create a new future for podcasting and how can search engines and podcasts come together to create a new digital medium? Once an usher of liberated 21st century communications, the podcast is now a big disappointment. How can search technology help create a new future for podcasting and how can search engines and podcasts come together to create a new digital medium? 0 Comments

Gifting Online & Offline: Not Just Holidays Anymore

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Insights on search behavior around gifting from analyzing the back to school period, why gifting slows down in July-August, and examining last-minute gadgets and computers around the December holidays. Insights on search behavior around gifting from analyzing the back to school period, why gifting slows down in July-August, and examining last-minute gadgets and computers around the December holidays. 0 Comments

Alternative Search Engines Marketers Should Pay Attention To

You won't find these search engines in the search market share lists alongside Google, Bing, and Yahoo, but they see lots of traffic and offer opportunities for all search marketers. You won't find these search engines in the search market share lists alongside Google, Bing, and Yahoo, but they see lots of traffic and offer opportunities for all search marketers. 0 Comments

Think Small, Win Big: Social Media Marketing

Social media sites have opened membership profiles to the search engines. Has social media arrived? Or is it still middle school for Web sites? Social media sites have opened membership profiles to the search engines. Has social media arrived? Or is it still middle school for Web sites? 0 Comments

Video Search Made the Internet Star

The average person can find fame for themselves on the Internet with the advent of user generated video and social media. Nothing in the search industry has generated more buzz than the recent growth in online video search tools and social bookmarking sites. Explore these online video search tools to find your favorites. The average person can find fame for themselves on the Internet with the advent of user generated video and social media. Nothing in the search industry has generated more buzz than the recent growth in online video search tools and social bookmarking sites. Explore these online video search tools to find your favorites. 0 Comments

Search Engine Optimization for Podcasts

Podcasting is comparatively new, though there are already numerous podcast search engines and it's important to optimize your audio files if you want listeners to find your spoken content. Podcasting is comparatively new, though there are already numerous podcast search engines and it's important to optimize your audio files if you want listeners to find your spoken content. 0 Comments

Marketing in the Search Tail: Is the Pain Worth the Gain?

Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and savvy search marketers are taking advantage of the opportunities in the 'search tail.' Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and savvy search marketers are taking advantage of the opportunities in the 'search tail.' 0 Comments