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Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

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RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile. RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile. 0 Comments

Mobile Site Configuration 101: How to Choose

Smartphone Share of  Organic Searches

If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to mobile URLs) and avoid common obstacles. If you aren't doing mobile, your site is destined to be left behind in the search results. Here's how to start and best execute a mobile-optimized site. 0 Comments

Is comScore's Google Search Share Data False? Not Exactly

Organic Search Distribution comScore vs Conductor

Search market share data from comScore's isn't invalid or incorrect. But new research from Conductor is also pretty consistent with what many webmasters find when it comes to actual click-throughs to a site from Google search results. Search market share data from comScore's isn't invalid or incorrect. But new research from Conductor is also pretty consistent with what many webmasters find when it comes to actual click-throughs to a site from Google search results. 0 Comments

Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

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Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game, with contextual search being one of the focuses. Will Yahoo be able to topple Google when it comes to contextual search? Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game, with contextual search being one of the focuses. Will Yahoo be able to topple Google when it comes to contextual search? 0 Comments

What You Can Learn From Google Analytics Mobile Reports

Google Analytics Visits

The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution. The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution. 0 Comments

Yahoo Axes AltaVista Search Engine, Axis Search App

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Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with Yahoo closing AltaVista, Yahoo Axis, which launched just barely a year ago, has also been axed. Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with Yahoo closing AltaVista, Yahoo Axis, which launched just barely a year ago, has also been axed. 0 Comments

Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More

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One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

How to Create a Mobile Content Strategy

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Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device. Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device. 0 Comments

SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

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Users are being conditioned to check (and click) the area of Google's SERP design that prominently displays information pulled via Knowledge Graph, Maps, and (conveniently for revenue) product listing ads, depending on the intent of a search query. Users are being conditioned to check (and click) the area of Google's SERP design that prominently displays information pulled via Knowledge Graph, Maps, and (conveniently for revenue) product listing ads, depending on the intent of a search query. 0 Comments

Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

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How do teenagers feel about Google, Facebook, smartphones, privacy, and Panda? Here are some lessons gleaned from the students’ comments, questions, and feedback – and how those insights could very well shape the future of digital marketing. How do teenagers feel about Google, Facebook, smartphones, privacy, and Panda? Here are some lessons gleaned from the students’ comments, questions, and feedback – and how those insights could very well shape the future of digital marketing. 0 Comments

Google Passes Microsoft to Become 2nd Largest Tech Company

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Some analysts think the news is related to a shift from Microsoft's dominated PC industry, where users relied on software running on desktop machines, to software delivered by the Internet that allows users to access information via mobile devices. Some analysts think the news is related to a shift from Microsoft's dominated PC industry, where users relied on software running on desktop machines, to software delivered by the Internet that allows users to access information via mobile devices. 0 Comments

Google Seeks Ban on iPhone, iPad in Patent Lawsuit

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Google's Motorola Mobility division is reportedly claiming that Apple devices, including the iPhone and iPad, infringe seven of its patents, including location reminders, email notifications, video players and Apple's Siri voice assistant feature. Google's Motorola Mobility division is reportedly claiming that Apple devices, including the iPhone and iPad, infringe seven of its patents, including location reminders, email notifications, video players and Apple's Siri voice assistant feature. 0 Comments

Video Boosts Mobile Ad Engagement Rates [Study]

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In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement, according to new study. In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement, according to new study. 0 Comments

Baidu: We Do Semantic Search Better Than Google

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Google unveiled its Knowledge Graph recently, which it called the “first step in the next generation of search.” Chinese search giant Baidu isn’t impressed, saying Google’s semantic search isn’t new, and Baidu has been doing it better since 2009. Google unveiled its Knowledge Graph recently, which it called the “first step in the next generation of search.” Chinese search giant Baidu isn’t impressed, saying Google’s semantic search isn’t new, and Baidu has been doing it better since 2009. 0 Comments

SEO & Search: 9 Tips for Managing an Ambiguous Brand

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If you find yourself working with a brand with an ambiguous meaning, you can carve out a strong presence in search listings and attract qualified clicks and resulting sales; but it does take time and patience. Here are nine ways to do it right. If you find yourself working with a brand with an ambiguous meaning, you can carve out a strong presence in search listings and attract qualified clicks and resulting sales; but it does take time and patience. Here are nine ways to do it right. 0 Comments

Advertising Your Mobile Apps on Google Just Got a Whole Lot Easier

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If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only did your marketing reach expand, but you can more easily track downloads. Here's a rundown of Google's new mobile ad options. If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only did your marketing reach expand, but you can more easily track downloads. Here's a rundown of Google's new mobile ad options. 0 Comments

Google-Apple Search Deal Attracts FTC Attention

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Google's position as the default search engine on Apple's mobile devices is drawing scrutiny from the U.S. FTC. Apple has been subpoenaed for information on its deals with Google to make it the preferred search engine on iPhones and iPads. Google's position as the default search engine on Apple's mobile devices is drawing scrutiny from the U.S. FTC. Apple has been subpoenaed for information on its deals with Google to make it the preferred search engine on iPhones and iPads. 0 Comments

Mobile SEO: Managing Googlebot & Your Mobile Sites

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Implementing an optimized mobile site is becoming increasingly important for many publishers, as smartphones are becoming increasingly pervasive. Here’s how to think about Googlebot, Googlebot-Mobile and your mobile web site. Implementing an optimized mobile site is becoming increasingly important for many publishers, as smartphones are becoming increasingly pervasive. Here’s how to think about Googlebot, Googlebot-Mobile and your mobile web site. 0 Comments

Google’s Patent Battle With Microsoft & Apple Escalates

Google logo (Robert Scoble Flickr)

Microsoft has filed a formal complaint against Motorola with the European Commission over what it sees as a clear abuse of its industry standard patents, with Google's tacit backing. This follows a similar filing by Apple demanding EC intervention. Microsoft has filed a formal complaint against Motorola with the European Commission over what it sees as a clear abuse of its industry standard patents, with Google's tacit backing. This follows a similar filing by Apple demanding EC intervention. 0 Comments

Yelp Reviews Aid Local Search Optimization on Apple Siri Results

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The hypothesis: Yelp reviews are a primary optimization key for local listings in Siri. Here are the results for one experiment designed to undertand Apple's data sources and explore the causality between Yelp reviews and listing position. The hypothesis: Yelp reviews are a primary optimization key for local listings in Siri. Here are the results for one experiment designed to undertand Apple's data sources and explore the causality between Yelp reviews and listing position. 0 Comments

New Mobile AdWords Targeting Options: WiFi & OS Version

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Google AdWords advertisers can now target campaigns to mobile devices that have a high-speed WiFi connection. Advertisers can also now target specific versions of operating systems on iOS, Android, and WebOS. Here's how to take advantage. Google AdWords advertisers can now target campaigns to mobile devices that have a high-speed WiFi connection. Advertisers can also now target specific versions of operating systems on iOS, Android, and WebOS. Here's how to take advantage. 0 Comments

Miso 'SideShows' Companion App Satisfy Science Channel Fans' Thirst for Knowledge

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Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users' iPhones while they watch TV to deepen engagement with the second screen. One partner, Discovery, has the in-house social media team produce content Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users' iPhones while they watch TV to deepen engagement with the second screen. One partner, Discovery, has the in-house social media team produce content 0 Comments

Google's Battle for the Mobile Web

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Google and optimized mobile websites win by way of more traffic and searches. The latter slowly happens with the reinforcement of the quality of the mobile web. As more mobile sites are built, guess who will want to index and make sense of it all. Google and optimized mobile websites win by way of more traffic and searches. The latter slowly happens with the reinforcement of the quality of the mobile web. As more mobile sites are built, guess who will want to index and make sense of it all. 0 Comments

Eric Schmidt Talks Android Patents, Motorola Independence, Apple Siri

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Microsoft shouldn’t make money on Android devices, Google will run Motorola independently, and Apple Siri is a “significant” rival to Google search, according to Google’s Executive Chairman Eric Schmidt. A quick rundown of Schmidt’s latest comments. Microsoft shouldn’t make money on Android devices, Google will run Motorola independently, and Apple Siri is a “significant” rival to Google search, according to Google’s Executive Chairman Eric Schmidt. A quick rundown of Schmidt’s latest comments. 0 Comments

How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

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For B2B search marketers, the right details and explanation of features and value added resources should be identified. In turn, this creates even more opportunity for the integration of keyword strategy and optimization of content for search. For B2B search marketers, the right details and explanation of features and value added resources should be identified. In turn, this creates even more opportunity for the integration of keyword strategy and optimization of content for search. 0 Comments

Searcher Demographics – We Are What We Search

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Whether it’s Google+ vs. Facebook, Android vs. iPhone, or Red Sox vs. Yankees, searcher demographics can be valuable for your business and brand. It’s one thing to quantify your branded searchers, it is another to know and understand them. Whether it’s Google+ vs. Facebook, Android vs. iPhone, or Red Sox vs. Yankees, searcher demographics can be valuable for your business and brand. It’s one thing to quantify your branded searchers, it is another to know and understand them. 0 Comments