Articles on iPhone 3G

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Apple iAd -- A Summary for Search Marketers

Can iAds succeed? That's the big question. Everything SEMs need to know about iAds, including how they differ from IAB ads, the iAd network, targeting, metrics, how much a typical campaign costs, PPC vs. CPM, and revenue sharing. Can iAds succeed? That's the big question. Everything SEMs need to know about iAds, including how they differ from IAB ads, the iAd network, targeting, metrics, how much a typical campaign costs, PPC vs. CPM, and revenue sharing. 0 Comments

The Future of the Mobile Web: To App or Not to App?

Improved capabilities of the Safari mobile browser in the latest iPhone have lots of implications for mobile local search. They essentially make it easier to build mobile products without having to spend time and money on native app development. Improved capabilities of the Safari mobile browser in the latest iPhone have lots of implications for mobile local search. They essentially make it easier to build mobile products without having to spend time and money on native app development. 0 Comments