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B2B Search: It's Time To Go Mobile

Mobile Devices

Your customers are using mobile devices. If you're paying to send customers to your site using PPC, a poor mobile experience will cost you. Now is the time to get your site ready for mobile prime time and harness the true power of mobile PPC. Your customers are using mobile devices. If you're paying to send customers to your site using PPC, a poor mobile experience will cost you. Now is the time to get your site ready for mobile prime time and harness the true power of mobile PPC. 0 Comments

What You Can Learn From Google Analytics Mobile Reports

Google Analytics Visits

The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution. The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution. 0 Comments

The Future of Local Search: 5 Layers of Local

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Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies, new transaction methods, and delivery. Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies, new transaction methods, and delivery. 0 Comments

Yahoo Axes AltaVista Search Engine, Axis Search App

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Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with Yahoo closing AltaVista, Yahoo Axis, which launched just barely a year ago, has also been axed. Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with Yahoo closing AltaVista, Yahoo Axis, which launched just barely a year ago, has also been axed. 0 Comments

Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More

weekly-rundown

One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

Apple Return Policy a Popular Search After Christmas

Gifts under Christmas tree

A lot of dissatisfied people looked up the words "returns policy" in association with Apple on Christmas Day. Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian. A lot of dissatisfied people looked up the words "returns policy" in association with Apple on Christmas Day. Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian. 0 Comments

Estimating the Impact of iOS 6 Organic Search Data Loss & Relabeling

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In iOS 6, Apple decided to default to Google’s secure search. But more traffic isn’t showing up as Not Provided (Google Analytics) or Keyword Unavailable (Omniture). Instead, the majority of iOS organic search gets bucketed as direct traffic. In iOS 6, Apple decided to default to Google’s secure search. But more traffic isn’t showing up as Not Provided (Google Analytics) or Keyword Unavailable (Omniture). Instead, the majority of iOS organic search gets bucketed as direct traffic. 0 Comments

Google Passes Microsoft to Become 2nd Largest Tech Company

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Some analysts think the news is related to a shift from Microsoft's dominated PC industry, where users relied on software running on desktop machines, to software delivered by the Internet that allows users to access information via mobile devices. Some analysts think the news is related to a shift from Microsoft's dominated PC industry, where users relied on software running on desktop machines, to software delivered by the Internet that allows users to access information via mobile devices. 0 Comments

New YouTube App Debuts on iPhone

youtube-app-iphone

YouTube was rather unceremoniously removed from iOS 6 version 4 when it was released early in August. At the time Apple said this was because its license term had run out, but added that you could still visit YouTube via the Safari web browser. YouTube was rather unceremoniously removed from iOS 6 version 4 when it was released early in August. At the time Apple said this was because its license term had run out, but added that you could still visit YouTube via the Safari web browser. 0 Comments

Google Seeks Ban on iPhone, iPad in Patent Lawsuit

iPad iPhone

Google's Motorola Mobility division is reportedly claiming that Apple devices, including the iPhone and iPad, infringe seven of its patents, including location reminders, email notifications, video players and Apple's Siri voice assistant feature. Google's Motorola Mobility division is reportedly claiming that Apple devices, including the iPhone and iPad, infringe seven of its patents, including location reminders, email notifications, video players and Apple's Siri voice assistant feature. 0 Comments

iPad PPC strategies: Mobile in the Morning, Laptop in the Evening

iPad iPhone

The iPad has become pervasive in many work places, schools, homes and on the street, making them an important element of any PPC strategy. However, they are multi-headed beasts. Here’s what to take into account when setting a strategy. The iPad has become pervasive in many work places, schools, homes and on the street, making them an important element of any PPC strategy. However, they are multi-headed beasts. Here’s what to take into account when setting a strategy. 0 Comments

Video Boosts Mobile Ad Engagement Rates [Study]

medialets-chart

In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement, according to new study. In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement, according to new study. 0 Comments

SEO & Search: 9 Tips for Managing an Ambiguous Brand

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If you find yourself working with a brand with an ambiguous meaning, you can carve out a strong presence in search listings and attract qualified clicks and resulting sales; but it does take time and patience. Here are nine ways to do it right. If you find yourself working with a brand with an ambiguous meaning, you can carve out a strong presence in search listings and attract qualified clicks and resulting sales; but it does take time and patience. Here are nine ways to do it right. 0 Comments

Advertising Your Mobile Apps on Google Just Got a Whole Lot Easier

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If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only did your marketing reach expand, but you can more easily track downloads. Here's a rundown of Google's new mobile ad options. If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only did your marketing reach expand, but you can more easily track downloads. Here's a rundown of Google's new mobile ad options. 0 Comments

Search Marketing and Social Media in Regulated Industries

pharma

Here are a few examples of ways companies in heavily regulated industries such as health and pharma can use digital, search, and social media marketing techniques right now, while staying within the "compliance envelope". Here are a few examples of ways companies in heavily regulated industries such as health and pharma can use digital, search, and social media marketing techniques right now, while staying within the "compliance envelope". 0 Comments

Google-Apple Search Deal Attracts FTC Attention

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Google's position as the default search engine on Apple's mobile devices is drawing scrutiny from the U.S. FTC. Apple has been subpoenaed for information on its deals with Google to make it the preferred search engine on iPhones and iPads. Google's position as the default search engine on Apple's mobile devices is drawing scrutiny from the U.S. FTC. Apple has been subpoenaed for information on its deals with Google to make it the preferred search engine on iPhones and iPads. 0 Comments

How to Increase Your Local Business Facebook Reach in Minutes a Day

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Facebook marketing for local stores doesn’t have to be time consuming or expensive. Be creative, be real, and be consistent. Here are quick tips and tricks to help local brick-and-mortar businesses connect in a meaningful way and win over new fans. Facebook marketing for local stores doesn’t have to be time consuming or expensive. Be creative, be real, and be consistent. Here are quick tips and tricks to help local brick-and-mortar businesses connect in a meaningful way and win over new fans. 0 Comments

How to Optimize Tablets vs. Smartphones

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Although smartphones and tablets share many common attributes, they differ greatly as it relates to where the devices are used, what they use them for, and most importantly, how you should market via search to consumers on the different devices. Although smartphones and tablets share many common attributes, they differ greatly as it relates to where the devices are used, what they use them for, and most importantly, how you should market via search to consumers on the different devices. 0 Comments

Google’s Patent Battle With Microsoft & Apple Escalates

Google logo (Robert Scoble Flickr)

Microsoft has filed a formal complaint against Motorola with the European Commission over what it sees as a clear abuse of its industry standard patents, with Google's tacit backing. This follows a similar filing by Apple demanding EC intervention. Microsoft has filed a formal complaint against Motorola with the European Commission over what it sees as a clear abuse of its industry standard patents, with Google's tacit backing. This follows a similar filing by Apple demanding EC intervention. 0 Comments

How to Know When You Should Advertise to Tablet Users

How to segment by device on adwords

Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you must understand when, where and how they use the Internet - and adjust your advertising strategies to accommodate them. Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you must understand when, where and how they use the Internet - and adjust your advertising strategies to accommodate them. 0 Comments

Optimizing Your Website for Mobile and Tablet Devices

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Is your site optimized for the mobile and tablet generation? Having a mobile version of your site gives you the advantage of reaching the instant consumer. Here’s how you minimize and optimize your mobile site while maximizing your searchability. Is your site optimized for the mobile and tablet generation? Having a mobile version of your site gives you the advantage of reaching the instant consumer. Here’s how you minimize and optimize your mobile site while maximizing your searchability. 0 Comments

Google AdWords Enable Tablet Specific Targeting

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Hot on the heels of Google IO's Android keynote presentation, Google AdWords has enabled a new setting in their interface which makes a distinction between targeting ads to tablet devices and smartphones. Hot on the heels of Google IO's Android keynote presentation, Google AdWords has enabled a new setting in their interface which makes a distinction between targeting ads to tablet devices and smartphones. 0 Comments