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Black Friday Mobile Sales & Thanksgiving Day Shopping Both Up: Google, IBM

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In the aftermath of Black Friday, IBM and Google share research on what transpired, highlighting data that showed online shopping behavior, website traffic and sales, and the role of mobile, search and social in it all. In the aftermath of Black Friday, IBM and Google share research on what transpired, highlighting data that showed online shopping behavior, website traffic and sales, and the role of mobile, search and social in it all. 0 Comments

Apple Return Policy a Popular Search After Christmas

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A lot of dissatisfied people looked up the words "returns policy" in association with Apple on Christmas Day. Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian. A lot of dissatisfied people looked up the words "returns policy" in association with Apple on Christmas Day. Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian. 0 Comments

Top News Events of 2012 & Resulting PPC Trends

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Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip back in time to compare data and decipher how and why search habits and trends may have changed or stayed the same. Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip back in time to compare data and decipher how and why search habits and trends may have changed or stayed the same. 0 Comments