Articles on IP delivery

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The Daily Con Job: Rogue Spiders in the Wild

If you thought that only humans were capable of pulling a fast one on you, think again: quite a few crawlers out there are not at all what they make out to be. If you thought that only humans were capable of pulling a fast one on you, think again: quite a few crawlers out there are not at all what they make out to be. 0 Comments

What Are Doorway Pages?

Webmasters sometimes use bridge pages or doorway pages to improve traffic. This describes how they are technically implemented, such as using cloaking, and some of the problems they have Webmasters sometimes use bridge pages or doorway pages to improve traffic. This describes how they are technically implemented, such as using cloaking, and some of the problems they have 0 Comments

Search Engine Forums Spotlight

Links to this week's topics from search engine forums across the web: Google Is Doomed Long Term - Search Engine Friendly E-Commerce Design From Ground Up - Why Does Google Still Value 'Bought Links' - SEO for Google Using CSS - Cloaking 101 - Questions and Answers - No Joy With Listings in Yahoo! Links to this week's topics from search engine forums across the web: Google Is Doomed Long Term - Search Engine Friendly E-Commerce Design From Ground Up - Why Does Google Still Value 'Bought Links' - SEO for Google Using CSS - Cloaking 101 - Questions and Answers - No Joy With Listings in Yahoo! 0 Comments

Search Engine Forums Spotlight

Links to this week's topics from search engine forums across the web: Why Would Anyone Bid $5.00 Per Click - Search Engines and AdSense - Geo-Targeting Content - Search Engine Optimization Implications? - Google Shows a Map to Your House - Google Tweaks Local Search Out of the Labs - What Does Traffic Estimator Include? Indexing Pages in Hebrew - Yahoo, What Gives? How Do You Tell If You're Penalized? Links to this week's topics from search engine forums across the web: Why Would Anyone Bid $5.00 Per Click - Search Engines and AdSense - Geo-Targeting Content - Search Engine Optimization Implications? - Google Shows a Map to Your House - Google Tweaks Local Search Out of the Labs - What Does Traffic Estimator Include? Indexing Pages in Hebrew - Yahoo, What Gives? How Do You Tell If You're Penalized? 0 Comments

Cloaking

Explanation of how cloaking works to deliver pages to search engines that are different than what users see. Covers pros, cons and resources. Explanation of how cloaking works to deliver pages to search engines that are different than what users see. Covers pros, cons and resources. 0 Comments

Desperately Seeking Search Engine Marketing Standards

It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck. They'll need that luck, because the barriers to establishing standards remain substantial. It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck. They'll need that luck, because the barriers to establishing standards remain substantial. 0 Comments

Desperately Seeking Search Engine Marketing Standards

It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck. They'll need that luck, because the barriers to establishing standards remain substantial. It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck. They'll need that luck, because the barriers to establishing standards remain substantial. 0 Comments

To Cloak or Not to Cloak?

Love it or hate it, cloaking is the most controversial topic in the world of search engine marketing today. Love it or hate it, cloaking is the most controversial topic in the world of search engine marketing today. 0 Comments

To Cloak or Not to Cloak?

Love it or hate it, cloaking is the most controversial topic in the world of search engine marketing today. Love it or hate it, cloaking is the most controversial topic in the world of search engine marketing today. 0 Comments

What Search Engines See Isn't Always What You Get

Cloaking is a technique used by some webmasters to deliver one page to a search engine for indexing, while serving an entirely different page to everyone else -- in short, the classic bait and switch technique applied to the web. Cloaking is a technique used by some webmasters to deliver one page to a search engine for indexing, while serving an entirely different page to everyone else -- in short, the classic bait and switch technique applied to the web. 0 Comments

Pagejacking Complaint Involves High-Profile Sites

A complaint has been filed with the US Federal Trade Commission involving the alleged theft of web pages from high profile sites such as Disney, CNET and the Discovery Channel. The complaint claims that the content was "pagejacked" to generate traffic via search engines for other high profile sites such as eToys and Barnes & Noble. A complaint has been filed with the US Federal Trade Commission involving the alleged theft of web pages from high profile sites such as Disney, CNET and the Discovery Channel. The complaint claims that the content was "pagejacked" to generate traffic via search engines for other high profile sites such as eToys and Barnes & Noble. 0 Comments

The Search Engine Update, March 3, 1998, Number 24

THE SEARCH ENGINE UPDATEMarch 3, 1998 - Number 24 ===================About The Update=================== The Search Engine Update is a twice-monthly update of search engine news. It isavailable only to those people who have subscribed to Search Engine Watch, http://searchenginewatch.com/ THE SEARCH ENGINE UPDATEMarch 3, 1998 - Number 24 ===================About The Update=================== The Search Engine Update is a twice-monthly update of search engine news. It isavailable only to those people who have subscribed to Search Engine Watch, http://searchenginewatch.com/ 0 Comments

A Bridge Page Too Far?

Discusses the use of bridge pages or gateway pages to make an entry point with search engines for particular keywords. Illustrates cases where these are and are not acceptable. Discusses the use of bridge pages or gateway pages to make an entry point with search engines for particular keywords. Illustrates cases where these are and are not acceptable. 0 Comments