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40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

Data Binary

While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent themselves through the concept of integration. While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent themselves through the concept of integration. 0 Comments

We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

Teddy Bear

It's funny how when you change a few words in some quotations, you get a whole new meaning as it applies to SEO. Here are a few classic quotes about love and romance, mildly edited to apply to our perpetually dysfunctional relationship with Google. It's funny how when you change a few words in some quotations, you get a whole new meaning as it applies to SEO. Here are a few classic quotes about love and romance, mildly edited to apply to our perpetually dysfunctional relationship with Google. 0 Comments

Yahoo Confirms Its Ads Spread Malware to Users

malware virus security

Hundreds of thousands of Yahoo users in European countries may have been infected with malware injected into advertising hosted on Yahoo websites. The ads were served in iframes by Yahoo's advertising service, and were hosted on external sites. Hundreds of thousands of Yahoo users in European countries may have been infected with malware injected into advertising hosted on Yahoo websites. The ads were served in iframes by Yahoo's advertising service, and were hosted on external sites. 0 Comments

Gmail Strips Email Marketers of Data with Image Caching

Gmail by Google logo

Without warning, Google updated Gmail so that images are now cached. To understand what impact this may have requires that we start by understanding what has changed and how six pieces of information marketers rely on are affected. Without warning, Google updated Gmail so that images are now cached. To understand what impact this may have requires that we start by understanding what has changed and how six pieces of information marketers rely on are affected. 0 Comments

Google Doesn't Consider Geolocation Techniques Spam

Matt Cutts

If you serve country-specific content to end users, you won't be penalized as long as you make sure that what you serve to Googlebot is the same as what you would serve to a user from the same country that Googlebot is coming from. If you serve country-specific content to end users, you won't be penalized as long as you make sure that what you serve to Googlebot is the same as what you would serve to a user from the same country that Googlebot is coming from. 0 Comments

5 Ways to Unlock the Value of the AdWords Dimensions Tab

AdWords Dimensions Tab

The Dimensions tab in Google AdWords has a lot of data that you can tap into to identify insights that will take your account to the next level. Here are five ways to use the information to optimize your campaigns and get ahead of the competition. The Dimensions tab in Google AdWords has a lot of data that you can tap into to identify insights that will take your account to the next level. Here are five ways to use the information to optimize your campaigns and get ahead of the competition. 0 Comments

Using the Google Analytics Service Provider Report for Lead Generation & Insight

ganalytics

The Service Provider Report is a small but significant report in Google Analytics that offers a lot of value. It's great for finding sales leads and markets to target, troubleshooting, and reviewing cross domain requirements. The Service Provider Report is a small but significant report in Google Analytics that offers a lot of value. It's great for finding sales leads and markets to target, troubleshooting, and reviewing cross domain requirements. 0 Comments

Yelp Now Allows Mobile Reviews, Adds More Consumer Alerts

Yelp Consumer Alert

Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews. Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews. 0 Comments

How to Train a Link Builder From Scratch

why

Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link builder – even if they have little (or no) experience. Here's an in-depth lesson plan to help you train new link builders. Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link builder – even if they have little (or no) experience. Here's an in-depth lesson plan to help you train new link builders. 0 Comments

What is Mobile App Attribution & Why is it Important?

mobile-app-attribution

Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn't a standard method of tracking iOS apps, two methodologies are most used: unique identifier matching and device fingerprinting. Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn't a standard method of tracking iOS apps, two methodologies are most used: unique identifier matching and device fingerprinting. 0 Comments

Link Networks: Don't Build Your SEO Strategy on a House of Cards

House of Cards

One of the most popular (and dangerous) to build a bunch of links quickly is by using a link network. Here's how you can better understand what a network is, how to identify networked sites, and whether those easy links are too good to be true. One of the most popular (and dangerous) to build a bunch of links quickly is by using a link network. Here's how you can better understand what a network is, how to identify networked sites, and whether those easy links are too good to be true. 0 Comments

13 Essential SEO Power Tools

assorted-tools

Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time. Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time. 0 Comments

A Simple Guide to Using rel="alternate" hreflang="x"

page-template-translations

This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here’s why you should be using rel="alternate" hreflang="x" markup and how to use it correctly. This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here’s why you should be using rel="alternate" hreflang="x" markup and how to use it correctly. 0 Comments

3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

BrightEdge Share 12

On wednesday SEW will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO." We got a chance to catch up with panelist, Raj Rao from 3M to get his perspective on the future of websites, social media & search engines. On wednesday SEW will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO." We got a chance to catch up with panelist, Raj Rao from 3M to get his perspective on the future of websites, social media & search engines. 0 Comments

Mobile & Local Join the Big Data Movement

connections-between-locations

A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The goal is to bring more context to a given device, or to a spot on the map. Call it big data meets local. A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The goal is to bring more context to a given device, or to a spot on the map. Call it big data meets local. 0 Comments

3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

google-penguin

Focus on providing the best possible relevancy to users. If you want prime real search engine estate, you’ll either have to dish out some exceptional content or buy it through ad campaigns. Build trust, credibility, and authority in your niche. Focus on providing the best possible relevancy to users. If you want prime real search engine estate, you’ll either have to dish out some exceptional content or buy it through ad campaigns. Build trust, credibility, and authority in your niche. 0 Comments

Google Reviews Ads, Websites & Advertiser Accounts to Combat Bad Ads

google-ad-review-strategy

A couple of weeks ago, Google was facing scrutiny from lawmakers over their human trafficking ads policy. In response, Google has shed some light on some of the systems it uses to prevent bad ads from showing up on Google’s search results pages. A couple of weeks ago, Google was facing scrutiny from lawmakers over their human trafficking ads policy. In response, Google has shed some light on some of the systems it uses to prevent bad ads from showing up on Google’s search results pages. 0 Comments

Google Shares 7 Tips With Free Web Hosting Sites to Avoid Penalties

spam-spam-spam

Google is constantly on the lookout for spammy websites that don’t add “sufficient value” to its users. For free web hosting services that don’t want to see all of their sites removed from Google’s index, Google has shared seven preventative tips. Google is constantly on the lookout for spammy websites that don’t add “sufficient value” to its users. For free web hosting services that don’t want to see all of their sites removed from Google’s index, Google has shared seven preventative tips. 0 Comments

Track & Segment Your Way to More Accurate Bounce Rates

bounce-ball

In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern "good" from "bad" metrics. In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern "good" from "bad" metrics. 0 Comments

SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

sopa-blackout

Rep. Lamar Smith promises to revive the SOPA bill in February. Here’s what has happened to date, who created the piracy problem, how SOPA affects marketers and website owners, where we are now, and how you can join the #StopSOPA movement. Rep. Lamar Smith promises to revive the SOPA bill in February. Here’s what has happened to date, who created the piracy problem, how SOPA affects marketers and website owners, where we are now, and how you can join the #StopSOPA movement. 0 Comments

Google’s Call to Action: Tell Congress to Vote NO on #SOPA

google-blacks-out-logo-sopa-protest

To call attention to two bills that would result in massive web censorship and hurt American businesses, Google today has carried through on its promise to protest SOPA and PIPA by blacking out its logo and urging a call to action. To call attention to two bills that would result in massive web censorship and hurt American businesses, Google today has carried through on its promise to protest SOPA and PIPA by blacking out its logo and urging a call to action. 0 Comments

Key SEO 2012 Trends in North Asia

korea-google

SEO will continue to grow up in 2012 to be much more influenced by the social, mobile, and local movements. Companies that successfully address, understand, and act on these movements will have a head start in the race for SEO excellence in Asia. SEO will continue to grow up in 2012 to be much more influenced by the social, mobile, and local movements. Companies that successfully address, understand, and act on these movements will have a head start in the race for SEO excellence in Asia. 0 Comments

Can You Optimize for Google’s Search Quality Raters?

rating-task-home-google-raters

Much of what Google's human search quality raters are looking at reflects what real searchers look for when they visit a page. Surprisingly, raters report processing between 30 and 60 evaluations per hour, so a first impression may be all you get. Much of what Google's human search quality raters are looking at reflects what real searchers look for when they visit a page. Surprisingly, raters report processing between 30 and 60 evaluations per hour, so a first impression may be all you get. 0 Comments

Search Personalization & the User Experience

3 stages of search personalization

As the engines evolve we need to find ways to evolve with them. This is what I like to call “future proofing.” If you know your history and have an intimate understanding of the present, you will most certainly be positioned well for the future. As the engines evolve we need to find ways to evolve with them. This is what I like to call “future proofing.” If you know your history and have an intimate understanding of the present, you will most certainly be positioned well for the future. 0 Comments