Articles on IP

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Penguin 3.0: A Proven Roadmap to Recovery

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Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery. Many wondered if recovery from Penguin was even possible. It’s not only possible, but we'll show exactly the steps we took to accomplish this recovery. 0 Comments

Many Organic Results Influenced by Locality

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Does locality have an effect on SERP ranking? Not always, but when it does we should be mindful of the best choices to make to achieve the best ranking possible. Does locality have an effect on SERP ranking? Not always, but we should be mindful of the best choices to make to achieve the best ranking possible. 0 Comments

How to Train a Link Builder From Scratch

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Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link builder – even if they have little (or no) experience. Here's an in-depth lesson plan to help you train new link builders. Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link builder – even if they have little (or no) experience. Here's an in-depth lesson plan to help you train new link builders. 0 Comments

Google Penalty or Algorithm Change: Dealing With Lost Traffic

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There is nothing worse for a webmaster/site owner than to wake up one day and find Google Armageddon has taken out all of their site's rankings and traffic. This framework should help you keep your head should the unthinkable happen. There is nothing worse for a webmaster/site owner than to wake up one day and find Google Armageddon has taken out all of their site's rankings and traffic. This framework should help you keep your head should the unthinkable happen. 0 Comments

Could Quick Backlinks Tool Replace Yahoo Search Explorer?

Quick Back Links tool shows Anchor Text Breakdown

The closure of Yahoo! Site Explorer (a mainstay of the SEO's toolset), means SEOs will have to look elsewhere to find decent tools to research links. Quick to jump into the gap is the Quick Backlink checker (QBL) from Link Research Tools. The closure of Yahoo! Site Explorer (a mainstay of the SEO's toolset), means SEOs will have to look elsewhere to find decent tools to research links. Quick to jump into the gap is the Quick Backlink checker (QBL) from Link Research Tools. 0 Comments

Websites Selling Google +1’s, Will Google’s Results Be Gamed?

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Spammy websites are popping up to sell Google Plus 1 clicks to website owners in need of higher +1 counts. Though Google likely already has plans to counter these types of websites, could paid +1’s prove more difficult to detect than paid links? Spammy websites are popping up to sell Google Plus 1 clicks to website owners in need of higher +1 counts. Though Google likely already has plans to counter these types of websites, could paid +1’s prove more difficult to detect than paid links? 0 Comments

Kazakhstan Law Makes Google Put On Redirect List With China

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Google has decided to redirect their Google.kz domain to their global homepage Google.com, in response to a Kazakhstan law enacted last month requiring all .kz domain websites to be hosted on servers within their country. Google has decided to redirect their Google.kz domain to their global homepage Google.com, in response to a Kazakhstan law enacted last month requiring all .kz domain websites to be hosted on servers within their country. 0 Comments

US Senate Internet Copyright Legislation Deja Vu

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Last year there was COICA, this year there is PROTECT IP - legislation in the US Senate wanting to control aspects of the internet that are seen to be violating copyright. Both acts were introduced by Sen. Patrick Leahy and blocked by Sen. Ron Wyden. Last year there was COICA, this year there is PROTECT IP - legislation in the US Senate wanting to control aspects of the internet that are seen to be violating copyright. Both acts were introduced by Sen. Patrick Leahy and blocked by Sen. Ron Wyden. 0 Comments

Are 5 Sites Better than One?

What's better, having one big site covering five niche topics, or five niche sites that somewhat compete against each other? Having multiple sites is not a bad thing, if you've set them up correctly, and it's possible to rank multiple sites for the same long-tail keyword. What's better, having one big site covering five niche topics, or five niche sites that somewhat compete against each other? Having multiple sites is not a bad thing, if you've set them up correctly, and it's possible to rank multiple sites for the same long-tail keyword. 0 Comments

Search and the Law: Attorney Deborah Wilcox

As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads. As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads. 0 Comments

Google Offers More Click Fraud Data

The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google. The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google. 0 Comments