Articles on iOS 6

RSS

How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

Google Organic Visit Share vs Provided Query Share

Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here's how you PPC data can help guide your SEO strategies, and other actionable next steps. Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here's how you PPC data can help guide your SEO strategies, and other actionable next steps. 0 Comments

Google Webmaster Tools Search Query Data is Accurate (and Valuable)

Google Webmaster Tools Search Queries

There is a widespread belief that Google Webmaster Tool search query can be dismissed as worthless and inaccurate. Wrong. Downloading, categorizing, and analyzing trends over time is the best way to get the most out of what Google is giving us. There is a widespread belief that Google Webmaster Tool search query can be dismissed as worthless and inaccurate. Wrong. Downloading, categorizing, and analyzing trends over time is the best way to get the most out of what Google is giving us. 0 Comments

Google Buys Navigation App Waze for $1 Billion

Waze screenshot

Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup. Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup. 0 Comments

SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

nike-running-shoes-google-serp-conditioning

Users are being conditioned to check (and click) the area of Google's SERP design that prominently displays information pulled via Knowledge Graph, Maps, and (conveniently for revenue) product listing ads, depending on the intent of a search query. Users are being conditioned to check (and click) the area of Google's SERP design that prominently displays information pulled via Knowledge Graph, Maps, and (conveniently for revenue) product listing ads, depending on the intent of a search query. 0 Comments